Dtch. Digitals X HUUS

Collaborating with TikTok to drive growth and optimise campaign setup

Dtch. Digitals is a full-service online marketing agency with over 350 clients who rely on their expertise and proven track record across both national and international markets.

In 2024, the agency began leveraging TikTok as a powerful platform to fuel client growth and connect with new audiences. Following strong early results, their team quickly expanded its capabilities in TikTok advertising, consistently delivering impactful outcomes for their clients.

When launching a recent campaign for their client HUUS, Dtch. Digitals worked together with their TikTok point of contact to ensure optimal campaign setup. The collaboration involved multiple brainstorming sessions and direct coordination with TikTok to set up the campaign.

Leveraging powerful AI features to boost sales for a growing furniture brand

HUUS started as a modest furniture shop in Hengelo and has grown into a successful e-commerce company with five inspiring home furnishing shops in the Netherlands and Germany.

Dtch. Digitals started TikTok advertising for HUUS in August 2024 and continue to work with TikTok to build and optimise campaigns for HUUS and their other clients.

Building on insights from their early successful campaigns, Dtch. Digitals typically leverage TikTok's AI-driven automation tools, such as Smart+, to optimise campaigns in line with specific conversion goals.

Smart+ is an advanced optimisation tool that uses machine learning to create high-performing campaigns. It reduces manual management, enhances overall performance, and minimises creative fatigue by controlling how ads are delivered to audiences.

With Smart+, Dtch. Digitals have developed strong expertise in designing full funnel strategies that guide potential customers smoothly through each stage. These strategies generate reach, strengthen brand perception, and drive higher conversions for their clients.

In this most recent campaign for HUUS, content was a key focus. As they got started, Dtch. Digitals recognized the visual nature of the platform and the opportunities to showcases their client's (In this case, HUUS) products/services.

Understanding the importance of content quality, Dtch. Digitals worked with HUUS to develop a strategy which focused on content whilst utalising TikTok's Smart+ targeting to reach the most relevant audiences by managing the delivery of the creative assets.

Outstanding results driving real conversions

The results that Dtch. Digitals achieved for this campaign with HUUS were remarkable. The campaign generated 12.34% more total sales for HUUS – meaning 18.03% of their total sales were coming from the platform. TikTok also proved to be highly cost-effective, with a lower CPC than their adjacent Meta campaign.

Creating a halo effect

The success of this campaign expanded beyond TikTok, showing creating a wider effect on the brand's reach and appeal. In the first 3 months of advertising on Tiktok, HUUS saw a 30% increase in direct search volumes to their website.

The positive results of this campaign led to Dtch. Digitals winning more clients and convincing larger numbers of their clients to invest in TikTok as a major advertising platform for their brands.