KOKO International Beauty Clinic

The objective

Known for its expertise in cosmetic surgery services such as rhinoplasty, blepharoplasty and facelifts, KOKO International Beauty Clinic set out to expand its reach and connect with more potential customers on TikTok. With a focus on driving quality leads and increasing clinic visits in a cost-efficient way, the brand turned to TikTok’s dynamic ecosystem to grow its customer base and strengthen engagement.

The solution

To achieve this, KOKO leaned into a combination of strategic tools and creatives:

Smart+

• TikTok’s AI-powered ad solution that automates campaign setup across targeting, optimisation, and creative. It continuously optimises delivery based on real-time audience signals, reducing manual workload while ensuring that ads reach users most likely to convert.

Direct Messaging Ads (TTDM)

• Understanding that cosmetic treatments often require consultation, KOKO activated TTDM to enable seamless, in-app conversations. This allowed the brand to connect faster with interested prospects, reducing drop-off and improving lead quality.

City Targeting

• Delivers geo-specific messaging tailored to users’ locations, making ads more relevant and actionable. 

Creative Quantity & Quality Uplift

• KOKO scaled creative output with a consistent stream of engaging videos that featured clear CTAs, localised messaging, and strong visual appeal. This helped keep content fresh, while building trust and familiarity over time.

Cost Cap bidding

• Finally, the team implemented a cost cap strategy to keep ad spend predictable while scaling efficiently. 

The result

By combining strategic tools with consistent creative output, KOKO achieved impressive results — driving 3x uplift in conversions* and a 5x higher Clickthrough Rate (CTR)*, while reducing Cost Per Action (CPA) by 77%*. These outcomes highlight the effectiveness of a data-driven, full-funnel approach in scaling lead generation where targeted strategies and compelling content work hand in hand to drive cost-effective growth. 

*On Smart+ TTDM campaign from 22 Apr - 5 May 2025 using at least 6 creatives per campaign, compared to non-Smart+ TTDM campaign from 8 - 21 Apr 2025.