MANSCAPED®
Implemented Smart+ to increase conversion volume
The objective
Driving increased sales of premium male grooming essentials
MANSCAPED® is a pioneering brand dedicated to providing premium grooming solutions specifically designed for men, trusted by over 12 million men worldwide. MANSCAPED® offers innovative products such as "The Lawn Mower® 5.0 Ultra," which has revolutionized personal grooming for men. By addressing a previously overlooked market need, MANSCAPED® has set a new standard for male grooming products.
Launched with a mission to truly understand and cater to men's unique grooming needs, MANSCAPED® aims to make grooming a regular and enjoyable habit. Seeking to expand their reach and drive sales, MANSCAPED® partnered with TikTok to leverage its vast and engaged audience. TikTok’s creative platform offers the perfect environment for MANSCAPED® to connect with a diverse, global audience through impactful storytelling and genuine customer engagement. With TikTok’s advanced targeting and innovative advertising solutions, MANSCAPED® is poised to achieve significant growth and solidify its position as a leader in men's grooming.
The solution
Using Smart+ Campaigns to achieve better performance
MANSCAPED® leveraged TikTok's Smart+ to elevate their marketing strategy, drive sales, and highlight their innovative male grooming products. With Smart+’s automation and AI-driven features, MANSCAPED® seamlessly managed their campaigns, focusing on vibrant, engaging content that speaks to men about grooming their most sensitive areas.
This approach resulted in a significant reduction in CPA and an impressive increase in Smart+. By streamlining campaign setup, MANSCAPED® quickly adapted to market demands, driving higher conversion volumes and reinforcing their reputation as a leader in body grooming.
The results
Boosted conversions and better return on ad spend
The campaign results for MANSCAPED®, utilizing TikTok's Smart+, were outstanding. According to internal performance data from the advertiser's third-party report, the test group's campaign outperformed the control group significantly. Conversions increased by 38%, CPA decreased by 38%, and ROAS improved by 37%.
Beyond the impressive quantifiable metrics, MANSCAPED®'s campaign showcased exceptional creativity and authenticity. The engaging content resonated deeply with the audience, reflecting MANSCAPED®'s dedication to understanding their unique grooming needs. This authentic connection helped drive not only higher conversions but also solidified brand loyalty and recognition, proving the effectiveness of TikTok's Smart+ in delivering substantial and multidimensional campaign success.
Tips & takeaways
Harness AI-driven automation to streamline campaign setup and optimize ad delivery for better performance.
Prioritize creative testing with real-time performance insights to identify top-performing content and refine strategies.
Focus on authentic storytelling to build deeper connections, drive engagement, and strengthen brand loyalty.
Smart+ campaigns exceeded our expectations. In terms of setup, it’s incredibly quick and easy, and the performance results were amazing. One of the things we liked the most was the ability to see performance by individual video and then make adjustments on the fly. It’s a very refreshing change from standard “black box” campaigns on other ad platforms where they may perform well, but you really don’t know what creatives are driving performance. Overall, we are very excited about this new campaign format!