The Red Sea
Driving high-quality traffic and lowering acquisition costs with engaged session optimization
The objective
Driving high-quality traffic to The Red Sea website
The Red Sea has officially opened its first five resorts, offering world-class hospitality as part of its phase one —Saudi Arabia’s pioneering regenerative tourism destination on the west coast of Saudi Arabia.
To support this milestone, the campaign focused on driving high-quality traffic to The Red Sea website, encouraging potential travelers to explore the destination and express their interest in booking.
The solution
Testing a new strategy with TikTok Ad's solutions under the website traffic objective
To realize The Red Sea’s vision of luxury and sustainable tourism, the campaign utilized TikTok’s innovative ad solutions to attract high-quality traffic. The objective was to engage and convert audiences seeking distinctive, immersive experiences while optimizing cost efficiency across key performance metrics.
They partnered with TikTok to conduct a split test comparing two optimization goals within the website traffic objective—Engaged Sessions (BETA) vs. Landing Page View.
How the campaign was executed:
Media Strategy: Leveraged the website traffic objective, running a split test between Engaged Session (BETA) and Landing Page View using auction In-Feed Ads.
Creative Approach: Identical creatives were used across both optimization goals to ensure a fair comparison.
Measurement & Insights: The campaign was evaluated using Google Analytics (GA), comparing key performance metrics between the two optimization strategies
The results
Achieving a 96% reduction in Cost per Lead with Engaged Session
Through TikTok’s Engaged Session optimization goal, The Red Sea significantly reduced Cost per Lead by 96%, while driving longer session durations and deeper exploration of the destination. The campaign’s impact was further reflected in a 19% increase in Engagement Rate and 41% decrease in Bounce Rate, demonstrating TikTok’s ability to drive meaningful interactions through its immersive ad formats.
At The Red Sea, we’re redefining luxury and sustainable tourism, and TikTok has been a game-changer in bringing our vision to life. Through this partnership, we’ve been able to reach the right travelers—those actively seeking unique and immersive experiences—while driving high-quality traffic to our platform. The results speak for themselves. With TikTok’s new ad solutions and our collaboration with Mindshare, we were able not only to boost engagement and session quality but also improve cost efficiency across key metrics like Cost per Lead and Cost per Session.