Zenjob

Zenjob Drives a 38% Lift in Sign-Ups on TikTok Using Full GDPR Compliant Solution

Objectives

Zenjob is a leading online job platform in Germany that connects jobseekers with flexible, on-demand work opportunities.

Zenjob chose TikTok to promote its recruitment services during a key hiring season in 2024. However, to comply with GDPR and other user trust regulations, the company needed a way to track TikTok app campaign performance without sharing user-level data with the platform.

Solution

To accomplish their objective, Zenjob partnered with Anonym, a TikTok measurement partner specializing in privacy-preserving advertising analytics.

Using Anonym's Private Lift solution, Zenjob measured the incremental impact of its four-week campaign across Germany.

All data processing took place in Europe, and thanks to Anonym's drag-and-drop interface, Zenjob was able to format and encrypt its data easily without any additional integration work. Campaign results were delivered just days after the campaign ended, ensuring a fast insight turnaround.

Lastly, Zenjob conducted a first-party Conversion Lift Study, confirming that their TikTok app promotion campaigns directly contributed to incremental sign-ups, while maintaining the highest standards of data privacy throughout.

Results

Zenjob's TikTok campaign delivered a +38% lift in sign-ups (with 99% statistical confidence), significantly outperforming previous campaigns without the same level of private measurement support.

By combining TikTok's reach with Anonym's advanced analytics, Zenjob successfully demonstrated the platform's impact on user acquisition while remaining fully compliant with GDPR and user trust regulations.