See our success stories

TikTok for Business solutions are working for companies everywhere. Explore the strategies they’re using and the results they’re getting.

TikTok Success Stories

Our success spotlight

Toyota Auto Ads on TikTok

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

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Discover more success stories from across TikTok

Industry
Solution
Goal
Region
Business type
Total: 1962 results
Education

Sahabat

Sahabat Thumbnail Final

Doubling creative output with 2Q creative framework

Sahabat logo
diciembre 15, 2025
Travel

United Airlines | Sightly

Sightly United Airlines

United Airlines and Sightly used TikTok’s API-powered cultural intelligence to move at the speed of PR, outperforming campaign benchmarks and capturing real-time consumer attention.

United Airlines Sightly
diciembre 15, 2025
Gaming

Sandbox VR

Sandbox VR

Sandbox VR used TikTok Search Ads to attract high intent audiences, improve acquisition efficiency, and drive more local bookings across its immersive virtual reality experiences.

Sandbox VR
diciembre 15, 2025
Makeup & beauty

Ulta Beauty

Ulta Beauty on TikTok for Business

Teaming up with TikTok to spread joy through Beauty during TikTok Beauty Month

Ulta Beaty on TikTok for Business
diciembre 15, 2025
Retail

EDEKA

EDEKA Thumbnail

Leveraging TikTok Consideration Ads to bridge the gap between awareness and action while also setting a new standard for grocery marketing.

EDEKA Logo
diciembre 11, 2025
Food & beverage

Subway

TikTok Case Study - Thumbnail

Learn How Subway UK&I Used Smart+ to Accelerate App Growth and Drive Incremental Performance

Subway Logo
diciembre 12, 2025
E-commerce

OMATCHA

OMATCHA Thumbnail TikTok SMB Case Study

Increasing matcha sales via TikTok, with a highly refined audience targeting approach

OMATCHA Logo TikTok SMB Case Study
diciembre 12, 2025
Healthcare & pharmaceutical

GC Wellbeing

GC Wellbeing thumbnail

How a traditional health supplement brand unlocked younger audiences and higher ROAS

GC Wellbeing Logo
diciembre 11, 2025
Food & beverage

Prep Kitchen

Prep Kitchen Thumbnail TikTok SMB Case Study

Combining TikTok's AI solutions with authentic content to grow a meal prep subscription service

Prep Kitchen Logo TikTok SMB Case Study
diciembre 11, 2025
Food & beverage

Lavazza X Web2Media

Lavazza X Web2Media Thumbnail TikTok SMB Case Study

Exceptional brand engagement with an authentic content strategy

Lavazza X Web2Media Logo TikTok SMB Case Study
diciembre 11, 2025
Travel

Naturhotel Rainer X ADDITIVE

Naturhotel Rainer X ADDITIVE Thumbnail TikTok SMB Case Study

Using TikTok to drive bookings for an inspiring nature-focused hotel

Naturhotel Rainer X ADDITIVE Logo TikTok SMB Case Study
diciembre 11, 2025
Food & beverage

Cheetos Halloween Campaign

Cheetos Halloween

Bringing Cheetos into Halloween’s cultural conversation with TikTok-native storytelling and experiences

Cheetos Halloween
diciembre 10, 2025

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