Naturhotel Rainer X ADDITIVE

The objective

Blending luxury with nature: attracting interest for a unique hotel getaway

Since being founded in 1911, four generations of the Rainer family have transformed what once was a simple guesthouse into today’s Naturhotel Rainer – a hotel deeply rooted in tradition and shaped by respect for nature.

From the beginning, the Rainer family has shared a deep connection with the surrounding mountains and valleys. Their goal was never just to run a hotel, but to create a place where people could reconnect with nature and experience genuine South Tyrolean warmth. The transformation into a “Nature Hotel” grew from the belief that sustainability, comfort, and authenticity can coexist.

TikTok has been an integral part of the hotel’s marketing strategy since 2021. In addition to paid campaigns managed by ADDITIVE, @naturhotel_rainer actively posts content focusing on the natural surroundings, culinary philosophy, wellness atmosphere , seasonal activities, and a high-quality, relaxed lifestyle. Content posted by Naturhotel Rainer is visual and calming, positioning the hotel as a destination for nature-based rest.

This campaign is a continuation of the hotel's ongoing marketing efforts, focusing on driving conversions (hotel bookings).

The solution

Combining authentic content with a highly strategic targeting approach

The campaign targeted selected regions within Italy across specific regions where the hotel’s guests predominantly come from. Given the hotel's unique location and positioning, targeting people most likely to be interested in the experience was vital to the success of the campaign.

To optimise the campaign targeting and automate the management of the ads, Naturhotel Rainer used Smart+ - TikTok's AI powered automation tool which uses the TikTok algorithm to refine campaign targeting and increase campaign efficiency. The campaign focused on authenticity, both in term of content and delivery - using Spark Ads to create a TikTok native experience with minimum disruption to the viewer's scrolling.

The focus of the campaign was to authentically highlight the hotel and its sustainable concept, while capturing the spirit of the autumn season through themes such as wellness, culinary experiences, indulgence, and outdoor activities - all aimed at inspiring guests to plan their next getaway.

The results

Successfully driving high-quality bookings with a powerful strategy focused on audience relevance

Reaching over 2 million viewers, this campaign generated 149 booking inquiries in a small campaign window with proven high interest in a stay at Naturhotel Rainer and 40% of these booking inquiries also subscribed to the newsletter, enabling long-term lead nurturing. In addition, the cost per booking inquiry was below the target (€21.53 per booking inquiry), demonstrating strong campaign efficiency.

Focusing on building up conversion data over time, Naturhotel Rainer were able to optimise campaign performance by testing multiple creatives to identify the best-performing formats and messages. Additionally, the implementation of the TikTok Pixel and conversion tracking on the landing page played a key role in the campaign strategy, enabling accurate measurement, better optimisation, and data-driven decision-making.

Beyond the key results, the paid interactions once again highlighted the importance of combining organic content with paid campaigns. The results showed that paid activities have a positive effect on the organic TikTok profile, increasing visibility, engagement, and overall brand perception. This demonstrates how the synergy between organic and paid strategies can strengthen long-term performance beyond short-term campaign results.

This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.