We're looking for world-class creative concepts. Your idea should be progressive, with TikTok-first thinking at its core as we want our partners to push the limits of what creativity looks like on platform. In summary, a unique creative opportunity that can only be articulated on TikTok. Other channels, where necessary, should act only as secondary support for the main TikTok campaign. Finally, the concept must abide by TikTok's Advertising Policies and Community Guidelines.

The cause should fall within one of TikTok's priority impact areas: Inclusive Employment Initiatives, including but not limited to youth skills, employment & entrepreneurship; Climate Action Initiatives, including but not limited to youth climate literacy & action, driving climate solutions; Well-Being, Trust & Safety, including but not limited to digital literacy, mental health, mis and dis-information, anti-bullying; Diversity Equity & Inclusion Initiatives, including but not limited to anti-hate speech, or causes supporting marginalised groups. The causes cannot contradict or contravene anything that TikTok says globally from a corporate social responsibility perspective.

TikTok will fund media spend for the campaign, up to $250,000 depending on region, in TikTok ad credits with additional spend to be determined at TikTok's sole discretion. Production will need to be solely funded and executed by you as the entrant. TikTok will provide required support solely in relation to creative ideation and strategy, but will not be responsible for producing any content in connection with the competition. TikTok can support creator ideation and strategy, but will not be engaging any creators directly - this will be up to you!

If successful, you will receive an email from the team within 6 weeks of submitting your entry.