FinT Inc.

The Objective

With the rise of mobile entertainment, consumers are paying less attention to traditional media. Brands are constantly finding new ways to engage with audiences to stay relevant. 

This was also the case for marketing agency FinT Inc, which supports SANYEI CORPORATION, the company behind Mod’s Hair Styling Tools in Japan.

Mod’s Hair Styling Tools, which was founded by a team of hair designers for fashion magazines, has been selling their styling tools since 2007 to help consumers create hairstyles to elevate their everyday look.

Tasked by the company to promote their products, FinT Inc. found TikTok to be a suitable platform to launch their campaign, create buzz and effectively reach relevant audiences.

The Solution

Alongside an influencer marketing strategy, Spark Ads stood out as a unique solution that could help them grow brand awareness and promote purchases.

Spark Ads, a native ad format, enabled them to maximize their organic video campaign goals – such as video views and conversion – by seamlessly fitting their videos into the TikTok feed. The solution complements FinT Inc’s collaboration with both large and micro influencers, where they were able to amplify their User Generated Content (UGC) videos to build awareness and reach new audiences.

The UGC-style videos often highlighted the product’s versatility for different types of hair and its compact design, bringing across the convenience consumers desire. By keeping their marketing message consistent and addressing common pain points faced by customers, they were able to attract relevant audiences to their website and drive sales.

The Results

Despite not offering special promotions alongside the campaign, they were still able to reap benefits from the influencer collaborations and amplification of content through Spark Ads, boosting consumer purchases during the campaign period and exceeding targets for both views and sales. Recording video views of up to 7 times over their target, FinT Inc. and Mod’s Hair Styling Tools accomplished their main goal of increasing brand awareness amongst the TikTok community, and generated consumer demand for their widely-recommended product.