Prada Beauty
Driving mass awareness with a bundle of upper-funnel ad solutions
The Objective
Beauty brand Prada Beauty came to TikTok to tap into our extensive audience and generate mass awareness for the launch of their new perfume, Paradoxe Fragrance.
The Solution
The brand utilised a suite of awareness solutions: one TopView ad that lasted 24 hours, a ten-day Top Feed Ad run and a selection of In-Feed Ads that were live for 15 days. The combination of the premium placement TopView and Top Feed ads worked to maximise visibility and drive awareness.
Following this run, the brand launched two always-on campaigns supported by Spark Ads: one geared towards driving awareness and the other towards generating traffic.
Actress Emma Watson starred in the ads as the new egerie. The creator-led videos, featuring model Carla Ginola, showcased the product while concept-driven ads focused on the ingredients in the perfume.
The Results
A brand lift study highlighted Prada Beauty's stunning results. The campaign drove a 22.2% uplift in ad recall (x2 above benchmark) and a 13.7% uplift in awareness (x2.3 above benchmark).
TikTok has been a key partner to drive awareness on our new fragrance Paradoxe. The two premium placements allowed us to have an impactful activation and unmissable visibility on the platform.
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