Earnestree

The objective

Health supplement brand Earnestree had established a strong sales foundation with consumers aged 35–50. However, with wellness content surging among younger demographics, the brand identified a major opportunity to aggressively scale conversion volume within the 20s and 30s market. The primary challenge was to maximize conversion growth and ad spend without compromising efficiency or driving up the Cost Per Acquisition (CPA). Earnestree needed a smarter, automated approach to unlock high-velocity growth while maintaining strict cost control.

The solution

Earnestree implemented the Smart+ Cost Cap bidding strategy specifically to maximize conversion growth without exceeding its CPA. This solution automatically optimized bidding, audience targeting, and budget allocation to prioritize high-intent users with the greatest conversion potential. By establishing a firm CPA ceiling, the brand was able to maximize campaign’s conversion volume with full financial confidence. This allowed the ad delivery system to manage real-time efficiency and peak conversion output.

The result

By adopting the Smart+ Cost Cap bidding strategy, Earnestree achieved exceptional performance across all key metrics. The brand realized a 38% higher ROAS compared to its previous maximum delivery campaign, while simultaneously driving a 14% increase in Conversion Rate (CVR) and a 64% surge in total conversions. These results demonstrate that Smart+ Cost Cap provides the necessary guardrails to maintain a stable CPA while maximizing conversion volume and revenue efficiency.