Success stories

Rocket Game Studio

Rocket Game Studio drives 60% boost in ROAS with Pangle's IAA VBO solution on TikTok

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+60 %
ROAS
7.5 x
Daily Budget
The Objective

Maximizing Ad and In-App revenue for Space Shooter


Space Shooter is a key mid-core game from the prominent Vietnamese game studio Rocket Game Studio. The game has been running successful Android campaigns on TikTok with a hybrid monetization model combining both in-app ads (IAA) and in-app purchases (IAP).


Previously, Rocket Game Studio had been running App Event Optimization (AEO) campaigns, delivering ads to identified users who performed key in-app actions. However, they wanted to focus on long-term, sustainable monetization through both IAA and IAP.


To maximize ad revenue while achieving their target return on ad spend (ROAS), they adopted Pangle's IAA Value-Based Optimization (VBO) Day 7 solution with MinROAS bidding.



The Solution

Optimizing targeting and revenue with TikTok and Pangle's advanced advertising allocation strategy


Pangle's IAA VBO Day 7 Solution selects a user base that is likely to yield the highest return based on both in-app ads and IAP, measured on a 7-day post-install basis. This, coupled with MinROAS bidding, ensures that the campaign generates enough value to meet the desired ROAS.


TikTok recommended comparing the test campaign's performance against the client's established KPIs to ensure alignment with broader revenue targets. Furthermore, based on Pangle's recommendation, Rocket Game Studio focused on key markets in Brazil (BR), Mexico (MX), Turkey (TR), Indonesia (ID), Saudi Arabia (SA), Japan (JP), South Korea (KR), Canada (CA), and Australia (AU), ensuring that the campaign was optimized for high-value user segments in these regions.


With in-house creatives, the client leveraged TikTok and Pangle's precise targeting capabilities to reach the most relevant audience and maximize both ad and in-app revenue.





The Results

Increased investment based on 60% increase in ROAS


By implementing Pangle's IAA VBO Day 7 solution in combination with MinROAS bidding, Rocket Game Studio achieved a 60% increase in ROAS compared to the client's KPI. This resulted in a substantial lift in both ad and in-app revenue.


Based on the success of the campaign, they decided to increase their ad spend by 7.5x and continue investing in Pangle's IAA VBO to create a sustainable, long-term advertising model.


Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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