TEVEO
Increasing conversions for a sportswear brand through innovative AI advertising tools
The objective
A sportswear brand with a community driven approach
TEVEO is a fast-growing premium sportswear and lifestyle brand founded in 2019 by Amelie Schröpfer. Born from a vision to create pieces that go beyond function and inspire confidence, the brand quickly became known for its product quality and authentic, community-driven approach.
@teveo have a strong organic presence on TikTok with over 150K followers and a highly engaged community. From a content perspective, TEVEO focus on authentic communication to connect with their audience on a personal level, including behind-the-scenes, while showcasing their collections in a trend-driven and entertaining way.
TEVEO have advertised on TikTok previously, however this was a new campaign testing Smart+ Catalog Ads for the first time. The objectives for the campaign were to increase conversions and add-to-cart.
The solution
A highly strategic campaign delivering a personal experience through AI ad tools
The creative assets in the campaign were designed to showcase the diversity of TEVEO products (colors, cuts) in a non-commercial way. Product features were presented through edits which felt native to the TikTok platform, including compilation sequences od the products edited to music.
The campaign used broad targeting (Germany) which allowed TEVEO to take advantage of TikTok's innovative Smart+ AI targeting features. Smart+ is TikTok’s AI-powered campaign solution that automates targeting, optimisation, and creative delivery, which enabled TEVEO to reduce manual ad management and focus more on developing strong, platform-native content.
TEVEO chose to combine Smart+ targeting with catalogue ads, which enabled the sportswear brand to deliver the most relevant images, videos, and product information from their catalog to their audience, creating a highly personal ad experience which would maximise shopping behaviour and conversions.
The results
Achieving huge campaign success following a strategic approach built to maximise conversions
This campaign for TEVEO was not only a huge success for the brand but an excellent demonstration of the effectiveness of Smart+ Catalog ads.
Over the measured campaign period (September 26th–December 2nd) the campaign achieved over 5M Impressions, 91K clicks, 263K video views, and 120K conversions at a cost per click of EUR 0.13, during the Black Friday season, the cost per click was as low as 0.10 EUR.
The sportswear brand particularly benefitted from the easy setup of the Smart+ campaign, and worked closely with their TikTok representative who provided the TEVEO team with a helpful webinar about TikTok's advertising features before getting started. During the campaign, their TikTok representative reviewed the campaign regularly, working together to ensure optimal performance.
This is a TikTok case study and is solely for informational purposes. Past performance does not guarantee or predict future performance.
For our TikTok ads, we wanted a functional, always-on setup that not only promotes our products but also showcases the TEVEO brand style. Smart+ catalogue ads combine these two aspects perfectly, displaying the videos in combination with the corresponding products. We can also update them at any time with new content (e.g., product launches) or seasonal promotions (e.g., Christmas offers). This allowed us to create a setup that is always up to date and yet requires minimal manual effort.