Constellation Software
Generating 600+ conversions for their client using Smart Performance Campaign with In-Feed Ads
The Objective
Constellation Software is a marketing technology company specializing in digital media, designed to help connect the dots between targets, creative and ROI. Constellation Software used TikTok to help their e-commerce client, Henry Rose: a genderless fine fragrance line focused on building evocative scents with 100% ingredient transparency. Henry Rose already had an impressive organic community on the platform with 20K+ followers and thousands of video views. Constellation Software's technology and utilizing TikTok boosted their client's brand awareness and drove conversions to their website.
The Solution
To achieve their client's specific goals, Constellation Software combined strong creatives with TikTok tools under the Conversion Objective. First, they leveraged creator-led brand assets to effectively communicate Henry Rose's brand identity and showcase their fragrances in a compelling way. They used product placements that highlighted their sample fragrance discovery sets and full size fragrances. Moreover, they also featured their online fragrance matching quiz to help their audiences find the right scent.
By optimizing toward "Complete Purchase" events, Henry Rose was able to showcase their portfolio of fragrances and drive conversions at an efficient cost. They realized even more efficiencies by using Smart Performance Campaign, which allows TikTok's algorithm to do the heavy lifting after receiving their key inputs on video creatives and budget. This has also been a great way for them to test video creatives and develop stronger assets for the future based on performance results.
The Results
Constellation Software delivered outstanding results for Henry Rose. By leveraging Smart Performance Campaign with In-Feed Ads, they were able to generate a 15.40% decrease in cost per action, 26.60% increase in conversion rate and 32.80% increase in return on ad-spend. Keeping creative best practices in mind, their strong creator-led creatives with effective call to action helped generate over 600+ conversions and 1.9M impressions.
Tips & Takeaways
Meet new customers where they are. Make it easy to convert users by directing potential leads to your website.
Learn more about the Conversions Objective here
Maximize your delivery outcomes with less manual input required from your side.
Discover more about Smart Performance Campaign here
Optimize performance. Install your TikTok pixel directly via our e-commerce partners.
Learn more about TikTok Pixel here
TikTok has allowed us to tap into a new, highly engaged audience base. Through the Smart Performance Campaign, and the support of our Agency Partnership Manager, we’ve been able to test new creative with ease and at scale - all while driving down costs & improving our ROAS.
