ALLUORA

The Objective

ALLUORA is a Singaporean brand that specialises in skincare, body care, haircare and supplements focused on bringing radiance to different skin conditions. At the core of Alluora's ethos lies a commitment to empowering individuals through skincare. The brand's latest offering, the Glow Dew Bright Skincare line, encapsulates this philosophy, delivering products that nourish the skin and uplift the spirit. Infused with high-tech formulations and enriched with active ingredients, ALLUORA’s skincare range promises fuss-free, fabulous confidence every day.

In December 2023, the brand wanted to capitalise on the seasonal moment leading up to Christmas and beyond. Having set up their TikTok Shop and built a presence in the beauty community on TikTok, ALLUORA wanted to explore solutions to drive greater product sales. With regular livestreaming scheduled, they also wanted to amplify engagement and product purchases from their LIVE audiences.

The Solution

ALLUORA launched a Video Shopping Ads (VSA) campaign to increase the visibility of their products through videos that are relevant to the festive season. Through creating a variety of assets with different content styles such as showcasing of product benefits, emphasising the limited Christmas promotion and featuring other creators and local celebrities, ALLUORA was able to test the effectiveness between different themes of video content. Overtime, TikTok Ads Manager optimised the campaign to show the most relevant video to the right audience based on performance insights. As it is their first time launching a campaign targeted at Christmas sales, ALLUORA also experimented with using the “Highest gross revenue” bidding strategy, paired with “Broad Audience” targeting to find the most effective targeting setup for the brand. 

Additionally, as ALLUORA regularly hosts livestreams with local creators, they launched a LIVE Shopping Ads (LSA) campaign to maximise viewership and product sales through their livestreams leading up to Christmas and post-Christmas. LSA allows advertisers like ALLUORA to amplify the reach of their livestreams to more users browsing on the ‘For You’ feed, drawing in viewers to engage in real-time with livestream hosts. Featured products in the livestreams would be showcased in an anchor link, where viewers can shop and make purchases directly on the brand’s TikTok Shop without leaving the app, making it a seamless experience from discovery to browsing and purchase.

The Results

ALLUORA’s campaign during the peak seasonal week of Christmas was a success, recording a 26.39x Return on Ad Spend (ROAS) and a 14.32% on-site purchase rate on the VSA campaign, and 4x ROAS with over 16K clicks on the LSA campaign. Having built hype by launching the campaign since 1 Dec 2023, ALLUORA was able to sustain amplification throughout the month of December, recording an overall 5.99x ROAS and on-site purchase rate of 13.3%, reaching over 648K users in total.

Through the successful campaign, ALLUORA was able to grow their community further on TikTok. The brand now recognises the great potential in leveraging TikTok’s solutions to strengthen their connection and engagement with their audiences while driving long-term brand growth to become an industry-leading brand in Singapore.