SKIN1004

The Objective

SKIN1004 is a Korean skincare brand that focuses on sourcing high-quality ingredients from nature. They offer K-beauty products such as ampoules and sunscreens crafted from natural elements, while staying in tune with international beauty trends. In May 2024, they wanted to expand their reach to consumers in the United States and wanted to leverage TikTok’s popularity amongst their target audience. By boosting traffic to their TikTok Shop and collaborating with local creators, they hoped to engage potential customers and drive product sales of the SKIN1004 Hyalu-cica Water-fit Sun Serum on TikTok Shop.

The Solution

To scale the output of creative production, SKIN1004 started a TikTok Creative Challenge (TTCC) to collaborate with creators who craft engaging, relevant content for their target users. Upon receiving the brand’s campaign brief through TTCC, creators would produce videos with their own distinctive style and creativity, while tailoring their messaging to include SKIN1004’s key value proposition about achieving K-pop idol-inspired, glass-like skin with the Hyalu-cica Water-fit Sun Serum. With the creators' personal touch, the videos used as as creatives would appear authentic to users, and hence more likely to resonate with their desires. 

Using the videos generated by creators in TTCC, SKIN1004 launched a Video Shopping Ads (VSA) campaign to drive higher engagement and strengthen their brand presence at the same time. These shoppable videos would seamlessly drive users from the “For You” feed to the Product Detail Page (PDP) without leaving the TikTok app, allowing for a fuss-free checkout and payment process.

The Results

TTCC generated 53 videos from American creators within 2 months, allowing SKIN1004 to test between a wide variety of creatives in their VSA campaign. Within 10 days in May 2024, the campaign gained over 5.7K PDP views and achieved a 424% Return on Ad Spend (ROAS) on their best-performing creative. Their video ads were highly engaging,  recording a Purchase Rate of 31% on their best-performing creative.

With the ability to scale creative production in shorter time and lower cost, SKIN1004 continues to run similar campaigns using creator-generated videos from TTCC campaigns, and sees the value in growing their product sales and Gross Merchandise Value (GMV) on TikTok Shop. Since May 2024, they have launched two other TTCC campaigns to boost sales on their TikTok Shop in the United States. By ensuring their products are seen and mentioned by creators and users in the beauty community on TikTok, they hope to drive more traffic to their TikTok Shop and TikTok account, and become the top beauty brand in the United States in the near future.