HomeHuk

The Objective

For the past eight years, N-Squared eCommerce has been shaking up the Home and Living industry with its innovative ideas. Its in-house brand, HomeHuk, has experienced significant growth in its range of affordable, yet high-quality furniture and homeware. This prompted its founders to look towards new online platforms that maximise exposure, reach new audiences, and drive sales.

The Solution

Unlocking New Customer Touchpoints with TikTok Shop

Creating seamless customer purchasing journeys was essential to the founders of HomeHuk when looking for a new platform to get on board. This drew them to TikTok Shop, where its intuitive processes made it easy to drive end-to-end processes – from uploading products to coordinating delivery solutions.

The wide range of in-app video production tools also opened new opportunities for HomeHuk to explore content formats, including livestreams and short-form videos, creating authentic content about how users can enjoy and make the most of everyday furniture, which resonated with shoppers. These videos helped to not only increase awareness of the brand but also establish them as a leading figure for quality interior décor and homecare.

The Result

Generating top-of-mind awareness and sales

After joining TikTok Shop, HomeHuk saw its reach hit unprecedented levels, including over 61M Live Watch PVs from October 2022 to March 2023, where the company was able to connect and engage with audiences like never before. During the same period, the company saw a tangible impact on sales, reaching over 15,000 orders.

Today, HomeHuk has emerged as a sought-after household name, with many shoppers turning to the company to find quality furniture, reflecting the power of TikTok Shop in driving top-of-mind awareness.