An Nhiên Tea House

The Objective

An Nhiên Tea House is a highly regarded and well-established business known for its expertise in producing and distributing a wide range of natural tea and beverages. Since its inception in 2021, the company has embraced advanced freeze-drying technology, enabling them to preserve its products for extended periods without compromising the flavor of the ingredients. This commitment to quality preservation sets An Nhiên Tea House apart from its competitors.

In addition to its dedication to product excellence, An Nhiên Tea House has been actively focused on expanding its brand presence among the younger generation of consumers to engage and connect with younger customers who value the benefits of natural and scientific approaches to wellness. To reach a broader audience, An Nhiên Tea House decided to capitalise on the vast influence of TikTok, leveraging its potential to connect with younger consumers whilst strengthening its brand presence within the market.

The Solution

Utilising livestream videos and video shopping ads to enhance brand recognition and drive revenue

An Nhiên Tea House launched its TikTok channel in early 2022. The brand implemented a synchronised approach to maximise the benefits of advertising solutions available on the platform. This strategy involved tapping on TikTok's ad solutions, LIVE solution and affiliate programmes. With the support from TikTok, the company collaborated with 30 to 40 content creators each month, harnessing their influence to extend the brand's reach and ignite product awareness within the community.

The brand also hosted two to three LIVE streaming sessions daily to foster direct interaction with customers. These sessions offered real-time guidance to users looking to explore their products and the broader wellness space and created meaningful connections between An Nhiên Tea House and their target audience.

The Result

Contributing 60% of total revenue, doubling growth within 5 months

After just five months on TikTok, An Nhiên Tea House experienced exceptional growth, with revenue doubling compared to previous periods. Partnerships with content creators contributed to 40% of the brand's total revenue from TikTok and livestreams approximately 30%, all while maintaining minimal operational costs. As a result, the An Nhiên Tea House TikTok channel now generates an impressive 60% of the brand's total revenue, clearly highlighting the platform's significant impact on the business's overall success. Additionally, the channel maintains a steady monthly growth rate of 5-10%, further demonstrating its expanding influence.

Looking ahead, An Nhiên Tea House aims to foster continued growth on the channel by closely monitoring and aligning with emerging trends on TikTok. By staying at the forefront of the platform, the brand seeks to captivate and expand its audience base while consistently reinforcing its presence on TikTok.