Trendyol

The Objective

Trendyol, renowned for its innovative e-commerce strategy, sought to enhance its performance and drive sales for top products in the rapidly growing digital markets of the Gulf region. To accomplish this, Trendyol collaborated with TikTok to optimize its online presence, delivering highly engaging and relevant ads to a broader, tech-savvy audience while focusing on maximizing return on ad spend (ROAS).

The Solution

Trendyol leveraged TikTok's "web automation," an AI-powered solution that automates targeting, optimization, and creative processes to deliver maximum performance efficiency. Focusing on a full-funnel strategy, Trendyol set out to increase brand awareness and drive conversions during peak shopping seasons in Gulf, when e-commerce demand is at its highest. TikTok's "web automation" seamlessly integrated performance best practices into one cohesive, highly efficient campaign, enabling Trendyol to optimize its efforts across all stages of the customer journey. A major advantage of "web automation" is its simplified setup, providing an intuitive interface that streamlines campaign creation for maximum efficiency. Additionally, the platform’s powerful creative optimization tools allowed Trendyol to leverage TikTok’s advanced AI to enhance creative assets swiftly, significantly reducing both production costs and ad fatigue. By automatically reallocating budgets to the best-performing creatives, "web automation" not only improved campaign effectiveness but also eased campaign management, freeing up Trendyol’s team to focus more on strategic growth rather than day-to-day operations.

The Results

Trendyol's shift to TikTok's "web automation" solution delivered outstanding results. By automating its campaigns, Trendyol saw a 21% lower cost per acquisition (CPA), a 26% increase in conversion rate, an 89% improvement in return on ad spend (ROAS) based on TikTok Ads Manager (TTAM) data. These results highlight the power of AI-driven targeting and optimization, unlocking significant efficiency and growth for Trendyol’s digital strategy. Additionally, based on the client’s share-of-time (SOT) analysis, the WAIO (Web Ads with Intent Optimization) solution led to even more remarkable outcomes, including a 205% increase in conversion volume, a 67% reduction in CPA, a 374% boost in ROAS. Trendyol's use of TikTok Pixel and Events API with Advanced Matching further empowered TikTok's AI to create and deliver high-performing ads. This enriched signals and insights, kept the campaign optimized and highly relevant to the target audience, all with minimal manual input, ensuring sustained performance and efficiency.