Hang Khai Thong Suwannaphum 3

Hang Khai Thong Suwannaphum 3, a Thai gold jewelry and accessory brand offering affordable prices, successfully implemented the LIVE GMV Max solution in December 2023, resulting in a significant growth in their livestream performance.

The solution

In October 2023, Hang Khai Thong Suwannaphum 3 leveraged LIVE Shopping Ads (LSA) to boost visibility of their livestreams. After observing inconsistencies in campaign performance in November, they paused the campaign and instead redirected their efforts towards organic placement. With the launch of LIVE GMV Max that aligned with their objectives, they decided to test the solution and launched a campaign in December 2023.

The results

Following a 10-day testing period, Hang Khai Thong Suwannaphum 3 successfully achieved incremental performance improvements, achieving a 1.3x Overall Liveroom GMV at 171% ROI achievement rate, exceeding their target ROI of 3x for the campaign.

Recognising the effectiveness of LIVE GMV Max in driving sustainable growth, Hang Khai Thong Suwannaphum 3 is implementing the solution into their long-term advertising strategy with confidence in driving continuous growth for the brand on TikTok.