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Drive engagement

Connect with your audience. Boost engagement.

Tap into an active community with TikTok's interactive ad solutions to increase engagement on TikTok.

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How TikTok helps you drive engagement

Audience is here

Your audience is here

TikTok is the epicenter of culture with over a billion diverse users.

Source
Active Community

An active community

92% of TikTok users take some action following the content they see, showcasing a significant opportunity for you to increase engagement on TikTok.

Source
Join in the conversation

Join the conversation

Brands show up authentically alongside our users, allowing them to be a part of two-way conversations with their audiences.

Drive engagement with Spark Ads

Combine the reach and impact of paid ads with the authenticity of organic content to foster connections, enhance performance, and increase engagement on TikTok.

Learn more

Tips for TikTok success

Make your ads interactive

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Use Interactive Add-Ons to entertain and engage your audience with pop-ups, stickers and other visual elements.

Learn more

Optimize for engagement

Use the Audience Insights tool

Create ad content that drives engagement

Connect with TikTok trends

#fashion

122M

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Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way.

Learn about trends

Stick to a structure

Think TikTok-first

Engagement success stories

Interbank

The Peruvian financial services company used its history (and a T-Rex) for a 24% lift in view-through rate and a 136% boost in audience engagement.

See case study

El Pollo Loco

The regional Mexican-style restaurant chain spiced things up with a creator-driven campaign that resulted in over 17 million impressions.

See case study

Thank You Lab

The specialty dermatology brand utilized Spark Ads to boost organic content and promote brand awareness, lowering both CPA and CPC by 50%.

See case study

SK-II

The Japanese luxury skincare brand utilized TikTok Pulse for a creator-led campaign that resulted in 400,000 engagements and 4.5 million views.

See case study

More ways TikTok can help grow your business

Increase sales

Generate leads

Expand your reach

Attract new customers

Promote your app

Boost conversions

Additional resources

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Ready to drive engagement with TikTok?

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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