nugu

The Objective

Hailing from South Korea, nugu is an e-commerce platform that has evolved with a focus on communication between fashion influencers and customers. Through content created in collaboration with influencers active worldwide, nugu suggests various styles to customers. Starting with apparel items for both men and women, nugu provides items including beauty and lifestyle categories, with a particular emphasis on the Japanese MZ generation.

With the goal of expanding its customer base to the Japanese market, nugu needed to increase brand awareness and encourage engagement from the target audience. Specifically, by leveraging TikTok audiences who are equivalent to its target audience, nugu aimed to find a solution to reach and engage its target audience on the platform, ultimately boosting sales.

The Solution

Video Shopping Ads (VSA) Catalog stood out as a solution that can maximize nugu’s platform visibility to potential customers in Japan on TikTok. Using the inventory of product image assets on its webstore, nugu was able to create catalog listing ads easily with video templates. This allows nugu to amplify its product catalog at scale through the VSA placements and seamlessly direct interested users from the ad to nugu's website for product purchases.

On top of the VSA Catalog campaign, nugu also ran Spark Ads by amplifying organic videos posted on its official profile to a larger and targeted audience on the ‘For You’ feed. Natively placed on the feed, Spark Ads minimizes disruption for users and allows brands to increase engagements on their profiles and existing videos.

The Result

With its large user base and cross-border targeting options, VSA Catalog allows nugu to reach potential customers in Japan and boost product purchases directly on its website. The campaign recorded an impressive 11.3x Return on Ad Spend (ROAS), 3.3% Conversion Rate (CVR), and reached over 415K accounts, paving the way for more successful advertising campaigns on the platform.