Clyn Thailand

The Objective

Clyn Thailand is a Thai small business offering beauty products. In March 2024, they launched a TikTok Direct Messaging Ads campaign, optimising towards ‘Conversations’ as the Call to Action (CTA). They wanted to test the effectiveness of the ad format, aiming to achieve more Total Conversations (i.e. TikTok DM) at a lower cost per conversation, targeting Thai customers aged 25 to 55+.

The Solution

Clyn Thailand leveraged Maximum Delivery to maximise volume of Conversations initiated by users who are more likely to take action on their ads. To ensure their CTA will drive immediate action, they used 3 different creatives showcasing product benefits, testimonials and offered enticing promotions.

The Results

These factors resulted in a high 22.5% conversion rate, totalling to over 900 Total Conversations recorded  within a week. Compared to a control campaign optimised towards clicks*, optimising for ‘Conversations’ recorded a -67% lower Cost per Conversation, driving more sales opportunities for Clyn Thailand through direct messaging.