Helping promote Marabou’s new chocolate bar while boosting brand awareness across Sweden.
Since 1916, Marabou has graced the world with its exquisite Swedish chocolates. To promote their latest product, Caramello, while increasing brand awareness, Marabou came to TikTok for a campaign that would catch the attention of a whole new audience.
Marabou worked with TikTok to produce content that was 100% native and engaging, using memorable creative to boost awareness of their fantastic new product. The brand’s content was then used as In-Feed Ads across the platform to capture the imagination of the wider TikTok community.
In the hope of gaining real, usable insights from their campaign, Marabou chose to run a Brand Lift Study alongside their ads. When you run a TikTok Brand Lift Study, we create two randomised groups from a portion of your campaign's target audience: an Exposed Group that sees your promoted content and a Control Group that does not. We then use a combination of polling and statistical techniques to measure the difference in key performance indicators – like awareness and ad recall – between the two groups, which can be attributed to your advertising.
The Marabou campaign successfully drove awareness for their new product across a whole new audience for the brand, registering an impressive +32% ad recall from the Brand Lift Study. Brand awareness was also high, coming in at +23.5%, showing genuine interest in the content from the TikTok community. The campaign was so successful that Marabou had to increase available products to meet the new demand.
The sales went beyond estimate and we had to increase the volume request to meet the demand. A successful launch.
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