Success stories

Socialpoint

Driving profitable user acquisition for Socialpoint’s ever popular video game Dragon City

Cover-Standard-New Logo-socialpoint-1024
-65 %
Reduction in CPI
-59 %
Reduction in CPA
+1068 %
Increase in First Time App Buyers

The Objective

Socialpoint is a world-renowned game developer and publisher, specialised in mobile gaming. In partnership with Miri Growth agency, the brand came to TikTok for a test and learn campaign, with the main objective being to acquire brand new users for Dragon City.


The Solution

Together, Miri Growth and Socialpoint set up a number of In-Feed Ads using TikTok Ads Manager. Through numerous audience tests, taking learnings into their next steps, the brand also leveraged Value-Based Optimisation (VBO) as their bidding strategy. VBO aims to help advertisers find the audience who are most likely to make higher value conversions.


New creatives were continuously tested so that Socialpoint could pin-point the best performing videos. The creative showed Dragon City in action, with gamers playing, using text overlay and leaning into TikTok trends and sounds in order to keep the ads completely native to the platform.



The Results

The Dragon City campaign proved to be a huge success for Socialpoint. The use of Value-Based Optimisation meant the campaign acquired over 6,900 brand new paying users which, when compared to previous campaigns, was a 1068% increase in first-time app buyers. Due to the use of VBO, the cost-per-action also dropped by 59% when compared against previous campaigns that didn’t utilise VBO, and the cost-per-install dropped by an impressive 65%.




You may also like: Gaming industry case studies


Sign up to start advertising on TikTok within minutes


Learn more about TikTok Ads Manager

Explore more solutions with TikTok for Business

creative solutions pathing pic

Creative

Learn More
Measurement-Image-1

Measurement

Learn more
01 / 02
creative solutions pathing pic

Creative

Learn More
Measurement-Image-1

Measurement

Learn more

Ready to get started?

Sign up for our newsletter

By clicking the "Sign Up" button, you confirm your consent to receiving the TikTok for Business Newsletter and the latest updates, news, and events from TikTok for Business. Your information will be used in accordance with our Privacy Policy. You may opt out at any time.

TikTok For Business

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it