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Sleigh the holiday season with TikTok

From discovery to purchase, TikTok’s full-funnel solutions can help your brand win every holiday moment.

Download the Holiday Checklist

Holidays on TikTok for Business

Guide holiday shoppers from scroll to sale

Awareness
Consideration
Conversion
TopView
Pulse Suite
Focused View

Lead the season’s charge with TopView

TopView puts your brand front and center the moment someone opens TikTok—perfect for big holiday launches and promotions.

TopView

Lead the season’s charge with TopView
TopView puts your brand front and center the moment someone opens TikTok—perfect for big holiday launches and promotions.

Learn more

Pulse Suite

Put your brand in the spotlight with Pulse Suite
Run Pulse Suite to appear next to the top 4% of TikTok content. With Seasonal Lineups, you can place your brand alongside the most-watched holiday trends as they unfold, driving relevance, visibility, and cultural connection when it matters most.

Check out our Seasonal Lineups

Focused View

Focused View on TikTok for Business
Earn real attention with Focused View
This season, make sure your message lands with intent. Focused View lets you pay only when users watch or engage, so you get real attention from shoppers, not just impressions.

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Power your holiday with smarter creative tools

Unlock creative clarity with TikTok One

Unlock creative clarity with TikTok One

Planning holiday creative? TikTok One puts insights, trends, and tools in one place so your team can stay ahead and develop content that resonates at every stage of the campaign.

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Create fast with Symphony Creative Studio

Create fast with Symphony Creative Studio

Need to scale holiday creative fast? Symphony Creative Studio uses Gen AI to version and adapt your videos in seconds—so your brand can stay fresh across placements and formats.

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Grow with Creator Marketplace and Partner Exchange

Grow with Creator Marketplace and Partner Exchange

Collaborate with creators who move the needle. Use TikTok Creator Marketplace and Partner Exchange to find trusted talent who can bring your holiday story to life with credibility and style.

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Measure what matters this holiday season

Prove lower-funnel impact with Conversion Lift

Lift study.

Show what happens after the scroll. Conversion Lift reveals how your TikTok campaigns impact lower-funnel metrics like sales and lift—critical proof during the high-stakes holiday season.

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See the full story with Attribution Analytics

Hear from your buyers with Post-Purchase Survey

TT ICON GIFT BAGS
Ready to seize the holiday season?

Download the checklist

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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