Automotive Ads | TikTok for Business

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Put your auto campaigns in the fast lane

Accelerating discovery

1 in 2 users have discovered or learned something new about cars on TikTok

Source

TikTok Marketing Science EUI Auto on TikTok Research 2024 conducted via AYTM

Driving decisions

19% of users bought a new car after seeing it on TikTok

Source

TikTok commissioned study on n=4320 TikTok users and non-users on their Auto consumption and behaviours in SEA, conducted by Toluna, Feb 2022

Charging ahead

55% of TikTok auto-intenders are considering a hybrid or electric vehicle as their next vehicle purchase

Source

TikTok Marketing Science US Custom Auto Survey via AYTM, October 2023. (n=300 TikTok Users 18+ who intend to buy a car in the next 6 months)

Introducing Automotive Ads

Match buyers with the vehicle that's right for them with our all-new performance solution designed specifically for auto advertisers.

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Solutions that drive real results

Performance

Branding

Automotive Ads for Inventory

Automotive Ads for Models

Lead Generation

Search Ads Campaign

Fuel your inventory promotion

Use the power of catalog-based ads for targeted inventory promotion to maximize test drives and car sales.

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Automotive Ads for Inventory

Fuel your inventory promotion

Use the power of catalog-based ads for targeted inventory promotion to maximize test drives and car sales.

Learn more

Automotive Ads for Models

Rev up model promotion

This catalog based solution is tailored for model, trim and offer promotions to maximize reach and drive sales.

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Lead Generation

Turn tuned-in audiences into high-value customers

Meet TikTok Lead Generation, a next-gen solution built for the new way people discover and connect with businesses.

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Search Ads Campaign

Search Ads Campaign

Be the brand their search uncovers

Strategically engage with high-intent users to drive conversions using keyword and budget features.

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"TikTok Automotive Inventory Ads are a game-changer for dealerships. They put our clients' prized inventory in front of in-market car shoppers who are not using other social platforms. These ads are incredibly cost-effective and drive results."

Drake Baerresen

Vice President Sales & CMO, TurnKey Marketing

Automotive success stories

Explore case studies

Toyota

By integrating automotive-specific ad formats with a highly engaged audience, Toyota successfully enhanced its lead generation strategy, achieving 38% reduction in CPA compared to their standard lead gen approach.

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INFINITI

In utilizing compelling creator-led creatives that resonated with the TikTok community, INFINITI was able to deliver a 5% lower Cost Per Click and generated a 12% efficiency in CPM, vs. Industry benchmarks.

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Jeep

The Jeep Wrangler campaign delivered a cost-per-click 81% below the industry benchmark, with conversion rates also surpassing benchmark by 91%. It also drove an efficient cost per action, 49% better than Jeep’s digital/social benchmark.

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Nissan

Steering away from typical car ads, Nissan partnered with a creator to drive awareness for the Nissan ARIYA. The campaign delivered +22% engagement rate, a +121% lift in 6s view-through, and a CTR 3.5x the industry benchmark.

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AdvantageAutoLoans

AdvantageAutoLoans' goal was to get the most high-quality leads at the lowest price. By accelerating lead generation with strong creative and budget refinement, they gained more than 24K leads and achieved a 34% submit form rate.

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Guida e Vai

Guida e Vai’s goal was to grow its community by providing tips and advice to learner drivers. In just 2 months, the brand's TikTok channel saw 20% growth and 26 million views. TikTok is now bringing in 53% of total sales at a 64% conversion rate.

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