Run healthy wellness campaigns on TikTok
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Why advertising here works
Health-conscious community
93% of TikTok users say it is important to prioritize their own and their family's health and wellness.
Source
TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023. [Q7]
Be discovered
38% of TikTok users watch content related to health and wellness at least once a day or more.
Source
TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023. [Q12]
Inspire action
35% of TikTok users interested in health content say they have made a purchase after seeing a video with health content on TikTok.
Source
TikTok Marketing Science Custom Healthcare Interests Survey via Suzy, February 2023. Base: Respondents 18+ who say they are interested in Healthcare Content on Social Media [P2Q11][Q10]
Supplements, oral hygiene products and OTC pain medicines are the most frequently purchased wellness product categories on TikTok.
Source: TikTok Marketing Science US Custom Wellness Care Survey via AYTM, August 2023
Solutions for every health and wellness campaign
Drive sales
Brand building
Measure success
GMV Max
Video Shopping Ads
Carousel Ads
Maximize returns with TikTok's GMV Max solution
Automate ad placement, optimize creatives, and drive ROI by leveraging organic, affiliate and paid content.
