Ads Intensive Media

The Objective

With a vision to help clients have sustainable, reliable and scalable remote live-selling operations, Philippines-based Ads Intensive Media is an agency that focuses on offering professional live-selling services from a remote or work-from-home setup.

Combined with their expertise in TikTok ads and Affiliate management services, they have built a ‘TikTok Marketing Trifecta’, which has become their most in-demand service that helps brand clients drive brand growth and boost sales on TikTok. With strategies that consistently translate into increased product sales, brands that partner with Ads Media Intensive can expect a remarkable average of 500% return on investment (ROI).*

The Solution

Some of the powerful advertising solutions that they leverage for their clients include GMV Max and LIVE Shopping Ads (LSA). Designed to optimise organic traffic on top of paid traffic, GMV Max is an automated Shop Ads campaign that takes away the manual effort of campaign bidding and setup for advertisers while maximising gross merchandise value (GMV) on their TikTok Shop. As GMV Max enables brands to gain full control over ad placements during campaigns, they can strategically manage and optimise ad positions for maximum visibility to reach the right audiences at the right time, leading to better engagement and incremental revenue.

Besides GMV Max, Ads Intensive Media also leverages LSA to help their brand clients reach more relevant audiences during their livestreams, optimised to drive greater product sales. Through LSA, sellers can showcase their products to viewers in real-time, and engaged users can browse products and complete purchases without leaving the TikTok app. With the interactive format of live-selling, merchants can respond to customer questions and encourage purchase decisions through time-limited promotions too.

The Result

Through their journey working with brand clients on TikTok campaigns in the last few years, Ads Intensive Media has launched many successful campaigns for small and medium businesses in the Philippines. For a client in the F&B industry in particular, a LSA campaign drove more than 17x Return on Ad Spend (ROAS) within 2 months.** Across their book of business, Ads Intensive Media has achieved over 11x return on investment (ROI) on LIVE GMV Max for their clients.** 

With Affiliate marketing growing in demand, they have also expanded their network to over 30K affiliates through the TikTok for Business Affiliate Program, achieving 400% uplift in one client’s live selling sales within 2 months** and a 16x uplift in another client’s TikTok Shop GMV within 18 months.**

Since they started managing TikTok advertising campaigns for clients, Ads Intensive Media has expanded its team by 5 times to serve more clients and drive even more successful campaigns. Moving forward, they hope to reach more brands and business owners to help them to achieve success on TikTok. Learning from their experience, they would advise small businesses who are thinking of getting on TikTok to start right away and not shy away from featuring the people behind the scenes of the business to be more authentic, gain credibility and trust from customers.