Cammomile x BE Agency

The Objective

Having maintained a consistent content strategy on their TikTok profile, Cammomile teamed up with BE Agency (PT JuaraBujuk Rayu) to launch a Product GMV Max campaign that optimises traffic to their Shop | Tokopedia catalogue across videos on the ‘For You’ feed and the ‘Shop’ tab. To optimise the campaign for better GMV performance, a high target ROI of 10x was set.

The Solution

Product GMV Max is an automated ad campaign type that chooses the products, creative assets and placement options that are most likely to encourage people to buy your products. Ads in your Product GMV Max campaign will appear in TikTok in-feed videos, ‘Shop’ tab recommendations and search result pages. Customers who find your ads will see product images, product information from your Shop | Tokopedia catalog, and videos from your connected TikTok accounts. When they view one of your ads, they'll be able to browse your products and buy them in your Shop | Tokopedia.

The Results

Benefiting from the automatic campaign setup, BE Agency is able to dynamically optimise content shown to their audience based on performance. The 3-weeks’ long campaign successfully drove over 5.4K products sold in Cammomile’s Shop | Tokopedia with a 9.9x Return on Investment (ROI) increasing daily GMV uplift by 254.7% compared to a campaign in a previous period without using Product GMV Max.