Success Stories

Triquetra Health

Discover how Product GMV Max on TikTok Shop leverages automation to drive total business returns for Triquetra.

social-preview-image-16-9 Triquetra-health-SiteHeader-logo
136 %
increase in GMV
4 X
ROI
10 hours
saved every week
Client Background

Increasing performance and efficiency for a growing natural supplement brand.

Triquetra is a health & wellness brand that offers natural holistic supplements. They've been selling their products for 10 years and onboarded onto TikTok Shop when it launched in North America. They started running Shop Ads to further accelerate traffic and conversions to their TikTok Shop. While Triquetra saw great success with leveraging affiliate content for Video Shopping Ads, their team spent a lot of time manually optimizing their campaigns in Ads Manager to keep spending efficiently.


The solution

Building optimization into every level of ad campaigns.

Triquetra started testing GMV Max with their best selling products. They simply input an ROI goal and budget and then let GMV Max handle the rest. From there, GMV Max automatically selected the most optimal creative, targeting, and bidding types for the campaign. When their best selling product sold out, Triquetra saw a corresponding increase in sales across their other sales channels. Once their best seller sold out, GMV Max started optimizing their next best-selling products.


Additionally, unlike other Shop Ads campaigns that optimize towards Ads ROAS, GMV Max optimizes towards overall GMV (organic and paid), with enhanced delivery that fully leverages organic traffic signals. This helped Triquetra maximize their total business returns - not just the GMV generated by ads.





The results

Automating massive returns with GMV Max! 

By simplifying and automating the campaign optimization process, GMV Max was able to make an immediate impact on Triquetra's business - not only through driving superior performance but also in giving time back to the team to focus on other business priorities, such as building deeper relationships with their affiliate creator network.


By leveraging GMV Max, the Triquetra team accelerated their growth on TikTok Shop and saw a +136% increase in TikTok product sales and +30% increase in product sales from other channels. After their top product sold out, GMV Max was able to optimize the rest of their catalog - including hero and non-hero products. Their team saw 4x ROI in the first month of testing GMV Max and has been able to save 10 hours a week by not having to continuously optimize their campaigns.


Triquetra has ambitions to continue to scale and expand their partnership with TikTok.


Features & Benefits

Product GMV Max will automatically:

  • Save time on campaign set up & optimization.

  • Spend budgets more efficiently.

  • Reach users across all placements with one campaign.

  • Drive incremental GMV.


Quote

GMV Max has given us the opportunity to test quickly in real time and really understand our audience and convert them into buyers. In the month that we have been using GMV Max, we have been able to confidently turn on our ads and know that we will reach our goal while we focus on the relationships with our affiliates and growing on TikTok.

Suzanne Gill, Chief Marketing Officer
Triquetra
Ready for results?

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Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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