Sakura Baru

The Objective

Hailing from Indonesia, Sakura Baru is a modest wear brand that has a clear brand vision of “Comfort in Worship”. With a focus in sustainability and innovation, they strive to combine the latest fashion trends with ethical practices that would impact their local Muslim community positively.

In 2022, they launched their TikTok brand account to connect with the platform’s young and dynamic user base, steadily building a strong presence with over 430K followers in two years. Complementing their ShopTokopedia storefront, the brand seamlessly integrates storytelling with product showcases, driving both sales and brand awareness through engaging content on their brand account. Beyond video content, Sakura Baru also leveraged live-selling to convert user engagement into product sales. With the goal to maximise results from their livestreams, they wanted to explore paid advertising solutions on TikTok.

The Solution 

In August 2024, Sakura Baru wanted to test the effectiveness of LIVE GMV Max – an automated Shop Ads campaign designed to optimise organic delivery alongside paid ad traffic to their LIVE room. The solution allows them to target viewers who are more likely to make product purchases that fulfills their target ROI, driving greater returns while ensuring maximum engagement with audiences. As LIVE GMV Max automates placement of ads during LIVE campaigns to maximise visibility and engagement, brands can achieve better results by targeting the right users at the right moment. For brands who are keen to drive product sales with livestreams, LIVE GMV Max offers an efficient and impactful way to maximise returns, ensuring the quickest ad delivery while meet ROI goals.

The Result

LIVE GMV Max proved to be a great solution for Sakura Baru, resulting in a 53.8% GMV uplift during a 2-week campaign that ran from 28 May to 10 June, when compared to a previous campaign from 14 to 27 May without using LIVE GMV Max. On top of that, they were able to achieve 105.8% of their target ROI, resulting in a 9.6x ROI overall. With the success of their campaigns, they recognised TikTok as a powerful platform that offers wide reach and high virality potential. Wisnu Gilang, Director of Sakura Baru, encourages small businesses to set up TikTok accounts and starting creating authentic and engaging content, as well as leveraging the features of ShopTokopedia to boost sales.