Retail Marketing | TikTok For Business

Get started

Why advertising here works

Your audience is here

TikTok is the epicentre of culture, with over a billion active users.

Source

TikTok Internal Data

Get discovered

58% of TikTok users discover new brands and products on the platform – 14% more than on other platforms.

Source

TikTok Marketing Science US Path-to-Purchase Part 2 Research 2022 conducted by Material

Shopping state of mind

61% of TikTok users have made a purchase either directly on TikTok or online immediately after seeing an ad on TikTok.

Source

TikTok Marketing Science Global Shopping Ad Products Study 2022, conducted by Material February 2022 (n=17,937)

Unlock holiday campaign success on TikTok

Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.

Get the playbook

"This campaign delivered some of the best performance we've seen since adopting dynamic product ads within TikTok."

Wesley Jernigan

Brand Manager, American Eagle

Solutions for every retail campaign

Drive sales

Lead Generation

Brand Building

Web Conversion Ads

Video Shopping Ads

Shop Ads

Drive actions and purchases

Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

Web Conversion Ads

Drive actions and purchases

Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

Video Shopping Ads

Take users from For You to checkout

Scale product sales with personalised product recommendations, creative solutions and catalogue-exclusive features.

Learn more

Shop Ads

Drive the right customers to your TikTok Shop

Supercharge sales with smart, simple solutions that combine powerful targeting and audience insights to reach shoppers more likely to buy.

Learn more

Retail marketing success stories

Explore case studies

Good American

The women's denim and fashion clothing company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.

See case study

Very

The online retail brand experienced a 12% boost in return on ad spend and a 38% lift in purchase conversion rate by using Video Shopping Ads to promote its beauty products and fashion collections.

See case study

Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

See case study

Boots

The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in return on ad spend and a 48% decrease in cost per complete payment.

See case study