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Why advertising here works

Your audience is here

TikTok is the epicentre of culture, with over a billion active users.

Source

Get discovered

58% of TikTok users discover new brands and products on the platform – 14% more than on other platforms.

Source

Shopping state of mind

61% of TikTok users have made a purchase either directly on TikTok or online immediately after seeing an ad on TikTok.

Source
Retail Playbook

Unlock holiday campaign success on TikTok

Tap into big holiday trends and TikTok's powerful solutions to drive discovery, inspiration, and purchase all season.

Get the playbook

"This campaign delivered some of the best performance we've seen since adopting dynamic product ads within TikTok."

Wesley Jernigan
Brand Manager, American Eagle

Solutions for every retail campaign

Drive sales
Lead Generation
Brand Building
GMV Max
Web Conversion Ads
Catalog Ads
TIKTOK BRAZIL FASHION CASUAL B 5

Maximise your TikTok Shop's total ROI

Automate your TikTok Shop campaigns with this AI-powered solution designed to maximise gross merchandise value and ROI. Simply choose the products, creative and budget, and GMV Max will take care of the rest.

GMV Max

TIKTOK BRAZIL FASHION CASUAL B 5
Maximise your TikTok Shop's total ROI
Automate your TikTok Shop campaigns with this AI-powered solution designed to maximise gross merchandise value and ROI. Simply choose the products, creative and budget, and GMV Max will take care of the rest.

Learn more

Web Conversion Ads

Drive actions and purchases
Generate higher conversion volumes at a lower cost per action by identifying users most likely to convert on your page.

Learn more

Catalog Ads

Shoppable ads to drive sales on your website
Powered by your product catalogue and data connections, Catalog Ads deliver tailored product recommendations on the For You page and other placements to boost sales on your e-commerce website.

Learn more

Retail marketing success stories

Good American

The women's denim and fashion clothing company used Video Shopping Ads to reach new customers and drive sales during its Friends & Family markdown sales.

See case study

Very

The online retail brand experienced a 12% boost in return on ad spend and a 38% lift in purchase conversion rate by using Video Shopping Ads to promote its beauty products and fashion collections.

See case study

Monos

The Canadian travel and lifestyle brand promoted its Black Friday & Cyber Monday sales events and beat performance targets with a combination of In-Feed Ads, Spark Ads and Video Shopping Ads.

See case study

Boots

The UK health and beauty retailer used Video Shopping Ads to showcase products and deals, delivering a 133% increase in return on ad spend and a 48% decrease in cost per complete payment.

See case study

Resources to power your retail campaign