Promote your app
Drive App installs and boost conversions
Capture attention and see real results with solutions for every step of the customer journey, including strategies to drive app installs and promote your app effectively.
Get started
How TikTok helps you promote your app
Get discovered
58% of TikTok users discover new brands and products on the platform – 14% more than on other platforms.
Game-changing results
TikTok drives +96% higher paid media ROAS (vs all digital media measured).
An active community
92% of TikTok users take some action following the content they see.
Solutions and strategies for growing your app
Automated growth at every stage
Smart+ is TikTok's AI-powered tool that automates ad targeting, bidding and creatives to optimize campaigns, delivering the right ad to the right person.
App retargeting
App retargeting
Tips for TikTok success
Make installs seamless
App Profile Page is a fast-loading instant page experience that helps improve the delivery performance of iOS 14 Dedicated Campaigns, supporting efforts to drive app installs and enhance app marketing strategies.
Learn more
Use the App Promotion objective
Target the most valuable users
Create ad content that shows off your app
Connect with TikTok trends
#fashion
122M
Trends are a template for creativity on TikTok and an easy way to connect with a bigger community in an entertaining and meaningful way, making it ideal to promote your app effectively.
Learn about trends
Stick to a structure
Think TikTok-first
#fashion
122M
