Success stories

Goodcall

B2B service driving new user sign-ups and reducing customer acquisition costs with Spark Ads and audience targeting tools

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96 %
decrease in CAC
75 %
new customer retention rate
6 K+
new user sign-ups

The Objective

Goodcall is a B2B AI driven software that answers phone calls to automate common sales and customer service tasks for businesses. This “GPT for local business” sets up in minutes to increase revenue, service level and productivity with a reliable and trusted AI assistant. Designed for digitally native small businesses, Goodcall turned to TikTok to reach tech savvy business owners to increase sign-ups for both free and premium services.


The Solution

Goodcall set up a conversion campaign that combined multiple TikTok solutions to reach their target audience and drive user sign-ups. They partnered with multiple creators through TikTok Creator Marketplace to create user-generated content. Videos included a clear, powerful message, quick transitions, and were 15-30 seconds long to maintain viewers' attention. They then leveraged the winning creatives as Spark Ads. TikTok's different audience targeting tools played a critical role in Goodcall's success. The automatic targeting option effectively identified the best audiences to receive Goodcall's ads, while the interest/behavior targeting option enabled Goodcall to target "business owners" as a specific ad group.


The Results

Goodcall tackled conversion goals and achieved record high results on TikTok. It wasn't until they started using ad targeting tools that they finally saw dramatic decreases in costs and a strong ROI. Combined with winning creatives in Spark Ads, Goodcall's CAC decreased by more than 96% annually - from $185 to $7 per new sign-up as a result of TikTok conversions and ad recalls. Their sign-up retention rate was 75% and people weren't churning - showing that their efforts on TikTok resulted in quality customers. In total, Goodcall gained 2K+ new accounts per month on a rolling basis, resulting in over 6K+ throughout their campaign. Goodcall found their target demographic of small business owners on TikTok. Moving forward, they're excited to continue running awareness campaigns and will prioritize increasing new sign-ups for their premium plan.


Tips and Takeaways

  • Find your customers. Reach audiences interested in your business through targeted branded solutions.

    • Discover ad targeting tools here

  • Collaborate with other creators. Work with creators to make authentic, relatable content authentic that will resonate with your target audience.

    • Explore TikTok Creator Marketplace here

  • Be engaging. Make sure to use a clear, powerful message that captivates viewers' attention.

    • For fresh content ideas, explore our Creative Center here


quote marks - razzmatazz

Our team found a product market fit with our AI phone assistant for small businesses and needed a scalable way to grow. We ran experiments across a number of marketing platforms and found TikTok to be by far the most effective and efficient at finding our audience. The result is 34% sustained month over month growth with plenty of opportunity to optimize.

Bob Summers, CEO and Founder
Goodcall
Ready for results?

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SMB SignUp

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
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