Announcing the #BuildForTikTok 2022 Innovation Challenge Champions
The TikTok Marketing Partners Program launched the #BuildForTikTok challenge in September 2021, looking for innovative solutions that would help brands supercharge their creative and campaign performance. Specifically, we crafted briefs based on advertisers' biggest challenges on our platform and called on companies to build for TikTok, solving these challenges based on our key evaluation areas of innovation, feasibility and impact. We were looking for those who are pioneering approaches for TikTok-first creative that takes advantage of our powerful ad formats, or campaign management solutions that help advertisers optimize budgets and results. The goal of the challenge was to support technological developments from both current partners in the program and to discover new innovative partners.
Participants were mentored by TikTok and were then narrowed down to the top 6 finalists: gen.video, Captiv8, Shuttlerock, The Source, Smartly.io and Ad-Lib. After careful deliberation and rounds of interviews and demonstrations, we are excited to announce the champions of the first #BuildForTikTok innovation challenge: Captiv8 and gen.video.
Captiv8 is badged TikTok Creator Marketing Partner and a leading influencer marketing company offering end-to-end fully managed and SaaS solutions for all aspects of branded content and influencer activations. We are happy to welcome gen.video to the TikTok partnership ecosystem as they are a premier social commerce platform that utilizes influencer marketing to drive online purchases via shoppable media. Keep reading to learn more about the two companies and their #BuildForTikTok solutions in their own words.
🏆 Captiv8
Here at Captiv8, we’re big TikTok nerds and are so excited about the platform’s continued growth. We know that TikTok continues to be the destination for creators across our network, so cracking the code on helping brands more effectively enter the TikTok mix is crucial in helping our clients and our partners at TikTok continue to grow.
What Captiv8 built for TikTok
Finding the perfect TikTok creator for a brand activation can be a challenging yet critical aspect of a creator marketing activation. With so many creator performance indicators being invisible to brands, we built a solution for #BuildForTikTok, aimed at discovering the right talent with their Influencer Velocity Index (IVI).
IVI is a dynamic AI-enabled talent recommendation engine from Captiv8 that allows marketers to auto-generate a list of the most relevant talent based on the metrics that matter most. In testing their AI-generated lists with 10 clients, Captiv8 saw:¹
Time saved: 88% decrease in the time required to build lists
New creator discovery: 76% new creators recommended, bringing fresh content and perspectives
Better talent lists: 9 in 10 talent experts said they would recommend the platform, as the AI-generated lists led to higher talent approvals in the first round
Not only does IVI helps brands find the right creators, but also helps generate creator content that will perform well as TikTok ads.
Why did Captiv8 #BuildForTikTok?
"TikTok has been a catalyst for change when it comes to how brands think about creators, branded content, and community. As a badged Creative Partner in the TikTok Marketing Partners Program, we have a unique opportunity to be a part of that change and collaborate on solutions through programs like #BuildForTikTok. Advertising spend on TikTok has grown 500% YoY on our platform, so working together with TikTok to develop advertiser solutions that drive the industry forward was a win-win for our business, clients, and partnership!"
🏆 gen.video
"gen.video is providing the best tools to brands and creators to understand and monetize the sales impact and value of their social media content. This partnership with TikTok, which is transforming social media with snackable content that entertains and inspires, is going to extend that leadership with new data and insights that show just how impactful TikTok’s platform is on shopping behavior."
What gen.video built for TikTok
gen.video created a solution for the #BuildforTikTok program based on the performance and attribution needs of the industry. Discovery is a vital aspect of influencer marketing, and this tool is designed to take it to the next level with performance metrics. This TikTok creator discovery solution allows brands to search creators based on:
Emotion, brand representation, and persuasiveness of content
Historical traffic
Success in driving add-to-cart and sales conversions
Product categories, price points, and retailers of products sold
This allows brands focused on lower-funnel KPIs to see upfront which creators are more likely to have better performance on their campaigns.
Why did gen.video #BuildForTikTok?
"TikTok's role in supporting and shining light on Creators - the lifeblood of the media industry - is something that aligns with the heart of gen.video's core values. We found the #BuildForTikTok program to be a unique way for gen.video to be a part of something that could have a significant impact for the entire industry. Our innovative social commerce solutions are aimed at helping hundreds of thousands of creators and marketers, and with the unmatched growth of TikTok as a platform, this was a no-brainer partnership for us."
If you are looking to launch a TikTok-first, performance-driven campaign as well as optimize your creator strategies and processes, contact Captiv8 or gen.video directly.
The next wave of innovation
The TikTok Marketing Partners Program is dedicated to creating the most diverse ecosystem of partners to meet brand needs across the globe. The foundation of the program centers around supporting and spotlighting innovation in the advertising and marketing space.
Captiv8 testing data, US, 2021
