Connect with Moms on TikTok for Mother's Day

More and more moms are joining the TikTok community to connect, learn, share, and feel inspired. This Mother’s Day, show some love to the #momsoftiktok with these creative content ideas:

📚 Share tips, life hacks, or teach something new.

It’s no secret that being a mom can be tough. Does your product or service help make parents’ lives easier? What’s a lesson or tip you learned from your mom that you’ll never forget?

🎨 Be crafty. 

Crafts are a great way to spend quality time together as a family. Spark creativity and learning by showing parents how your product or service can be used in a fun craft or family-friendly activity.

🥣 Post a family recipe.

We all have a favorite dish that we love to share with others. Help parents make quick, tasty, and affordable meals by sharing your favorite recipes, cooking advice, or tips for preparing meals with kids.

🎭 Showcase your products.

Parents are turning to TikTok more than ever to shop, share, and get recommendations. It’s never too late to get your business noticed on TikTok and reach new audiences.

💬 Join the conversation. 

The comments section is a great place to start connecting with TikTok parents and build your audience. Interact with moms in the comments section by offering words of encouragement or sharing a funny story.

Try these popular hashtags to connect with moms on TikTok:

Use paid tools like Promote to help increase your reach.

Try a mix of organic and paid tools to amplify your content and get more eyes on your Mother’s Day videos. Promote is an in-app advertising tool that’s an easy, inexpensive way to turn your highest performing organic content into an ad. It makes sense! Start with good content and amplify it with some ad dollars.

Promote helps you drive more people to your website, generate video views, and gain new followers in four easy steps using Business Suite, Creator tools, or Video settings.

Choose the video you want to Promote.

Choose a goal:

✔️ More video views

✔️ More website visits

✔️ More followers

Set your budget and how long you want your ad to run.

Start your promotion. ✨

A few tips to help your ads reach more people:

🎯 Try an ad without targeting specific groups by age, gender, or interest.

⏰ Make your videos short— think 30 seconds or less.

📅 Schedule your ad to run for 2–3 days to test results.

🎵 Use free licensed sounds from the Commercial Music Library.

#️ Add top-performing and relevant hashtags in your caption.

Use paid tools like Promote to help increase your reach.

Every day, more and more small businesses find creative, innovative approaches to grow their business on TikTok. Get inspired by these business owners who use TikTok to appeal to the moms and mom-figures in everyone’s lives.

Mollie’s business, Black and Bow, sells unique flower arrangements and homeware gifts in monochromatic colors. She creates TikTok videos to showcase her Black & Bow products, share interior styling tips, and take her audience behind-the-scenes of her thriving dried floral business.

Regaluxa was born when this new mom needed an outlet for her creativity and a way to earn extra income. Regaluxa highlights their products on TikTok through gift idea videos and sharing reviews by happy customers.

Gifts by Kelly offers a variety of self-care gift boxes complete with handwritten messages of positivity and joy. To build brand awareness, Kelly creates TikTok videos with behind-the scenes peaks at running a small business and fun product features.

Sign up for a TikTok For Business account and engage with the growing community of moms on TikTok.

Sources:

1. TikTok Internal Data, March 2022.