Halloween on TikTok: Spooktacular Insights to Help Your Small Business Boost Sales

October 20, 2023

Discover the tricks and treats that can help your business make the most of TikTok this Halloween

Find out how to use Halloween to connect with TikTok's engaged community for your small business. Discover TikTok Halloween trends, hashtags, inspiration and more. With TikTok's dynamic and immersive platform, your small business can shine in an innovative and festive spotlight, igniting connections with potential customers during this high-energy, thrill-filled season.

From costume trends on #halloweencostume to the mesmerizing artistry of #halloweenmakeup, TikTok thrives on ingenuity and self-expression. This Halloween season, shoppers will turn to TikTok as the source of inspiration for costumes, decorations, entertainment and, of course, shopping — a prime platform for you to captivate fresh audiences and boost sales.

Did you know?

1 in 3 TikTok users said TikTok played a role in Halloween-related purchases or gifts last year¹
62% of TikTok users who made a Halloween purchase said they were inspired/got new ideas from TikTok²

Trending TikTok Hashtags

Hold on to your broomsticks! Hashtags are one of the easiest and quickest ways to tap into TikTok’s Halloween frenzy. By writing a sentence or two using a variety of Halloween-themed hashtags, you can boost your post’s visibility and engagement:

Small Business Spotlight

NEST New York launched an 8-week campaign to drive brand consideration and generate website traffic during peak holiday selling season. Check out the results!

6M+ impressions
59.7K+ clicks
0.97% CTR

Discover more tricks and treats that can help your small business make the most of TikTok this Halloween, including:

Our recommended product solutions to reach your target customers and boost sales
Creative trends and best practices to help you embrace the spirit of Halloween with TikTok as your creative canvas

👉 Download the TikTok Halloween playbook today! 👈

TikTok Marketing Science US Custom Halloween 2022 Survey via Suzy. April 2022. Base: US TikTok users 18+
TikTok Marketing Science US Holiday Shopping Behavior Research conducted by Walnut Unlimited October 2020

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:

To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
New registered advertisers are eligible for the offer if they fulfill the following criteria:

The registered advertisers have a self-serve SMB account
The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
Only one new advertising account under one new TikTok For Business account is eligible for this offer.
Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.

Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
You can avail onboarding support after you setup your payment profile and get your account approved.
This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.

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Halloween on TikTok: Spooktacular Insights to Help Your Small Business Boost Sales

Did you know?

Trending TikTok Hashtags

Small Business Spotlight

Spark creativity

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support