Introducing Content Marketing Partners

The way content is delivered, co-created, and shared on TikTok is unlike any other digital platform in the world. The connection between brands and the TikTok community is interactive, leading to high engagement and brand affinity. It's more important than ever for brands to create content that fits the platform. Brands are working hard to activate, optimize, and manage their content strategy with the goal of finding and scaling success.

Today, we are excited to introduce the TikTok Marketing Partners Program's inaugural group of badged partners in the Content Marketing specialty. These eight industry leaders — Brandwatch, Dash Hudson, Emplifi, Hootsuite, Khoros, Later, Sprinklr, and Sprout Social — have built innovative solutions that make it easier for brands to publish, manage, and track their content on TikTok, all within the content management tools that brands already use and love. We are excited to connect brands with these trusted partners who can help them lean into and level up their TikTok-first content strategies.

TikTok is thrilled to continue to grow its Marketing Partners Program and welcome these new partners to our community of platform experts. All of our badged partners have a proven record of helping marketers get started, grow their strategies, and find scalable success on TikTok. This new specialty is a way of recognizing incredible work done by these new partners and the opportunities they will bring to brands.

How TikTok's Content Marketing Partners provide valuable insights to advertisers

There is a huge opportunity to leverage insights and engage with audiences at scale on TikTok. For example, 59% of global TikTok users feel a sense of community when they are on the platform, meaning brands have the opportunity to hone in on building strong connections with their audiences through authentic content and interactions.¹ However, brands have previously had to manually manage their digital presence between several platforms and stakeholders — leading to time-consuming publication processes, lack of cross-platform insights, and increased moderation needs.

To combat these challenges, this new partnership specialty aims to improve the advertiser's content management experience by making TikTok available within our partners' industry-leading content management products. Our partners have a proven history of optimizing workflow and driving insights for advertisers through their products across the globe. Through this integration, brands using these new partners' solutions will be able to:

• Manage: Organize, schedule and publish content on TikTok; streamline content collaboration, scale publishing activity and manage cross-platform content.

• Understand: Track profile and video metrics in real time, compare to other platforms and benchmark performance; optimize strategies; better understand audiences and engagement.

•  Respond: 77% of global TikTok users say they read the comments on TikTok videos. This solution helps brand seize the opportunity to create dialogue and connections beyond the content itself.¹ With Content Marketing partners, you can track conversations happening in the comments section, delegate and respond, understand the community's engagement style with your brand, and maintain a consistent response cadence to stay engaged with the TikTok community.

We hope this announcement further inspires brands to tap into the expertise of our partners, and we can't wait to see how branded TikTok content is levelled up by this new offering.

If you would like to connect with a badged Content Marketing Partner, you can contact them directly or through the TikTok Marketing Partners website. If you already work with one, ask them about incorporating TikTok's Content Marketing solution into your partnership.

Visit the TikTok Marketing Partners website