5 ways TikTok Marketing Partners can elevate your paid and organic content strategy

TikTok, because of its co-creation capabilities, has a unique and vibrant culture of engagement between users and brands that can drive high engagement for businesses that actively participate. In fact, 72% of TikTok users say the comment section is a way for brands to connect with their customers.¹

That's where Content & Community Management Partners come in. They'll help you publish, manage, and optimize your content, making it easier to engage with audiences at scale.

Our trusted Content & Community Management Partners

We are excited to announce the expansion of the TikTok Marketing Partners Program's Content Marketing specialty, within the Marketing Technology category, to now include community management firms. Our latest cohort of partners — Brandbastion, Quid, Sprinklr, Meltwater, Hootsuite, Dash Social, Brandwatch, Sprout Social, Emplifi, Agorapulse, Khoros, and Later — are industry leaders that provide brands with tools to engage TikTok communities authentically and scale their TikTok-first content strategies. With their expertise, your brand can take its TikTok presence to new heights. Here are the top five ways our badged partners can help you level up your strategy:

1. Publish and manage TikTok creative

Managing a consistent presence on TikTok is the key to unlocking discovery and reach, but it also requires efficiency. TikTok Marketing Partners can save you time and resources by offering platform integrations powered by TikTok's organic insights. With access to TikTok's Accounts API, our partners offer powerful tools to help you schedule, publish, and manage posts while gaining actionable insights into your profile and video performance.

A prime example is Cocokind, a conscious skincare brand that leveraged badged Content & Community Management Partner Dash Social's TikTok insights tool to unearth historic video performance and optimize its always-on content marketing strategy.

Cocokind also used Dash's proprietary Entertainment Score, a benchmark metric that evaluates the impact of TikTok videos compared to other industry brands on a scale. With these tools, Cocokind effectively understood what resonated with its audience, which helped drive a 19% increase in engagement rate and a 36% increase in retention rate quarter-over-quarter.²

2. Monitor brand mentions and community conversations

Understanding how audiences engage with your brand is essential to reputation management and opportunities to participate in relevant cultural conversations. With integrations into the Mentions API, Marketing Partners can help you monitor trending organic videos that discuss your products or services, monitor sentiment, and engage with users in real-time.

For instance, a beauty brand launches a new skincare line and notices an influx of organic TikTok creator reviews. By working with a Marketing Partner with the Mentions API solution, the brand can track these mentions, analyze sentiment, and respond to positive feedback in real time.

3. Identify emerging trends and content opportunities

Staying ahead and participating in relevant cultural moments is crucial to engaging with audiences on TikTok. Marketing Partners with the TikTok Discovery API can help you integrate trending insights dashboards directly into your existing tools and content strategies, allowing you to speak the language of your target audience and maximize engagement.

For example, badged partners may offer dashboard solutions that track trending TikTok hashtags, providing real-time user activity insights. Armed with this data, clients can optimize keyword searches, share trend insights with their creator communities, and craft compelling content for TikTok.

4. Simplify creator discovery and partnerships

Creators carry the keys to culture on TikTok, and collaborating with the right one can boost your brand's authenticity and credibility. Working with a Marketing Partner that has TikTok One API integration is a great way to streamline the process of discovering and partnering with creators, making collaborations easier and more impactful. These partners possess a deep understanding of TikTok's best practices, facilitating seamless creator collaborations so you can focus on other areas of your business.

5. Boost high-performing content with paid media

Knowing when to give your organic content a paid boost can take your TikTok presence to the next level. TikTok Marketing Partners with Spark Ads Recommendation API integrations can help identify high-performing organic posts primed for paid amplification, helping optimize your ad performance and ROI. With expert knowledge of our product ecosystem, these partners also provide guidance on developing effective organic-to-paid strategies, utilizing Spark Ads to transform organic videos into compelling ads.

If your business wants to enhance its TikTok strategy, improve content performance, and streamline operations, working with a TikTok Marketing Partner who has integrated with the Organic API suite can provide the insights and tools you need to succeed.

Sources

1. TikTok Marketing Science Global TikTok Comment Section via AYTM [US,UK,CA] April 2024 Base: TikTok 18+ users who have left a comment [Q4,9] (n=1,150) 2. TikTok internal data, 2022