Introducing the newly revamped Video Editor

The Video Editor tool in TikTok Ads Manager has undergone a powerful glow up. Now part of TikTok Symphony and powered by generative AI, Video Editor further streamlines the video editing process, allowing campaign managers to ready their creative assets for launch with just a few clicks. It delivers professional results without the steep learning curve.

Unlike Symphony Creative Studio, which offers an extensive suite of creative tools for larger projects, Video Editor is designed with speed and agility in mind. It's the ideal solution for last-minute tweaks and diversification, adding that unmistakable TikTok flair before launching your campaign.

What is Video Editor?

Video Editor is an advanced editing solution found on the TikTok Ads Manager platform. Its features include digital avatars, narration with auto-captions, one-click translations with voiceovers, and AI-generated soundtracks.

Powered by generative AI and trained on TikTok’s top-performing ads, Video Editor helps advertisers simplify the creative process and boost efficiency across multiple scenarios.

Ready your creatives for launch

Scenario #1: Make your content fit for TikTok

Crafting "TikTok-first" content—content that employs common TikTok editing techniques and that feels authentic to the For You page—is a proven strategy for success. According to a study, TikTok-first creative assets are inherently more engaging, with 79% of TikTok users finding them genuinely entertaining.¹

TikTok-first assets can also influence purchase intent. In the same study, 60% of exposed users expressed interest in purchasing advertised products within 3-6 months, depending on the product.¹

Video Editor offers numerous ways to optimize your ad creative for the platform, such as adding captions or overlaying your videos with AI-generated musical tracks, tailored to your content. This practice ensures that your videos always feature the freshest, most relevant music, boosting your chances of success.

You can also explore trending sounds in TikTok's Commercial Music Library, a rich collection of music, voice clips, and more, all licensed for commercial use.

Scenario #2: Globalize your content

Connecting with a global audience hinges on speaking their language. Typically, localization, such as translation, demands significant time and resources.

With the newly revamped Video Editor, this process is now seamless. You can replace captions and insert translated text, or utilize AI dubbing to imbue your videos with either a cloned voice or choose from 81 voiceover options in 14 languages.

Scenario #3: Combat creative fatigue

Creative fatigue occurs when audiences are repeatedly exposed to the same content, reducing engagement levels and diminishing performance. To combat this, it's crucial to monitor ad performance and refresh your ad group with new creatives (brand-new or variants) when results show a decline.

For performance advertisers, we advise having 5-7 creatives in an ad group on average, and to update them at least once a week to maximize return on ad spend (ROAS).²

Use Video Editor to create diverse creative variations by incorporating stickers, altering sounds, and editing scripts. These adjustments breathe new life into your content, prolonging its lifespan.

Scenario #4: Add a personalized touch with avatars

Enhance your content with Symphony Digital Avatars. These generative AI avatars bring your messages to life, captivating global audiences with immersive and authentic storytelling.

The updated Video Editor includes a library of 388 stock avatars, created by licensed actors from diverse backgrounds and nationalities, speaking over 30 different languages. This allows you to effortlessly add a human touch to your content, delivering impactful messages that truly resonate.

Where to find Video Editor in TikTok Ads Manager

Access Video Editor through the 'Tools' tab on TikTok Ads Manager's navigation bar or within the ads creation flow under 'Create New.'

Start enhancing your creative assets today!

Sources

1. TikTok Marketing Science, Global Creative First Study, 2022, conducted by Ipsos

2. TikTok Marketing Science, CPG Sales Lift Meta-Analysis, 2021-2022; NCS Benchmark for Total CPG: $1.11; Campaigns included ran for ~8 weeks.