NHL, SiriusXM and Warner discuss how TikTok is powering their entertainment marketing campaigns

Discover how TikTok has become the ultimate ally for entertainment marketers in this fun interview series featuring top executives from the NHL, SiriusXM and Warner!

The future of entertainment marketing is about bringing together the big and small screens, just like audiences come together in the fandoms they love most. Whether you're sharing a new costume design, re-creating a favorite scene, or celebrating your home team's victory, audiences are doing it all on TikTok—the place where studios, brands, creators and fans co-create in community, with people just as passionate about the stories they love.

TikTok sat down with marketers across the entertainment industry to hear how their brands have partnered with us and our platform to connect with fans, incorporate creators into their campaigns to reach new audiences, and launch content that invites co-creation. Watch how the National Hockey League is using TikTok to feature player personalities, reach new audiences and highlight diversity in the hockey community.

Imagine having an always-on channel, where people are discovering, co-creating and sharing your content with their own voice. On TikTok, entertainment marketers can tap into this and exponentially increase the impact and emotional connection to their content.

Warner Bros. tapped three creators, Leo González (@leogonzall), Megan (@jstoobs) and Tati (@therealtati), to host a red carpet TikTok LIVE for the premiere of "The Batman." The studio intentionally selected creators with different fan bases and areas of expertise to keep the conversation lively and draw as many viewers as possible.

This virtuous cycle of fan engagement is what we call the TikTok Entertainment Engine. It gives your content the boost it needs to get in front of consumers, converting audiences into fans at scale. In fact, 58% of TikTok users are interested in seeing more content from entertainment studios on TikTok¹.

According to Denise Karkos, chief marketing officer at SiriusXM and Pandora, fan interaction in the comments is creating a real dialogue with brands that is hard to find anywhere else.

No matter how or where people watch their favorite content, TikTok is the place they come to live it.

1. GoodQues Entertainment Study 2021 via Suzy. Base: TikTok Users 18+ (n=1002).