Holiday

Make the holidays count with easy-to-activate solutions that reach shoppers on TikTok

November 09, 2022

Check off your marketing wish list with this simple activation guide.

This holiday season, TikTok is the gift that keeps on giving. Wrapped in entertainment and opened with joy, brands activating with TikTok's solutions are well-positioned to reach retail audiences who are ready to shop and ready to purchase on TikTok. It's not too late to connect with holiday shoppers, make it onto their wish lists and join the constantly evolving conversation. Here's what's happening:

Holiday trends

Holiday shopping is happening now

87% of TikTok users start their Winter Holiday (Christmas, Hanukkah, etc.) shopping at least a week or a few weeks in advance.

TikTok trends inspire new holiday traditions

The TikTok community celebrates different holidays, traditions and cultures. Paying attention to how users bring their own celebrations to the ForYou Feed sets the stage for how marketers can join in on the #HolidayVibes—making your brand and products a part of the holiday story.

TikTok is the new holiday search engine

Half of TikTok users research new products or brands on the platform, and 65% say they watch whatever the algorithm or programming serves up (3.7x more likely than video streaming platforms).

Ad solutions

Try these low-lift, high-impact retail solutions to help you deliver on your holiday goals

Increase sales

Run Video Shopping Ads or utilize the Conversion Objective to run In-Feed Ads with tools like Value Based Optimization to drive product sales with intent holiday shoppers. 62% of users follow links on TikTok to discover products on brand websites.

Source: TikTok Marketing Science US Holiday Purchasing, 2022

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Generate leads

More than two-thirds of those exposed to Lead Generation Ads say they catch their attention. Drum up demand for your brand and capture interested shoppers for early access sales, seasonal promos, and product drops via website form or an instant form that lives directly in In-Feed Ads.

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

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Attract shoppers

Scale up Collection Ads + In-Feed Ads with Interactive Add-Ons—like countdown and gift code stickers—to drum up interest and drive shoppers straight from the ForYou Feed to your website. 70% of those exposed to Collection Ads say they think it's easy to purchase through the ad.

Source: TikTok Marketing Science Global Shopping Ad Products Study 2022 conducted by Material

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Now that you know the products, bring your content to life with these creative tips

1. Create holiday entertainment

Jump into trending holiday storytelling and search terms to build instant connection with communities from #gifttok to #luxurytok while weaving in your brand's products.
Spot trending audio and hashtags on the Creative Center.

2. Celebrate the holidays with creators

Co-create holiday cheer with TikTok creators. Partnering with creators allows you to reach their unique audiences and leverage their expertise.
Find the perfect match for your holiday collaborations on the Creator Marketplace.

3. Show, don't tell

Explaining and understanding how your product is used in the real world unlocks new education, engagement and entertainment channels for your brand. Use eye-catching transitions, product demonstrations and lean into TikTok trends—like unboxing videos with a holiday twist.
Get inspired to create videos with cool transitions or use the Video Template to create ads from ready-made templates with your product as the main character.

Try these creative storytelling formats

Holiday Gift Guide

TikTok users are searching for inspiration on what to buy this holiday season. Create a gift guide to show them your brand's must-haves. #giftexchange #giftguide

Steal My List

Creating your own gift list for all your loved ones can sometimes be daunting. Partner with TikTok Creators to make “Steal-Worthy Wishlists” of the items they want most this holiday featuring your brand and products. #gifttok #shopperswishlist

Holiday Fit

Our users love to show off their new fits. For the holidays, show how head-to-toe looks from your brand can be their next outfit of the day or holiday party fit. #holidayfit #uglysweater

ForYou Holiday Decor

The holidays are a perfect time to refresh your space, and TikTok users are searching for inspiration. Partner with various TikTok Creators to show how your brand can fit in unique spaces - from family home to dorm rooms. #holidayparty #holidaydecor

See how these brands are winning with TikTok shopping solutions

Video Shopping Ads

Wonderskin

To drive awareness and sales of their signature lip stain, Wonderskin leveraged Video Shopping Ads (VSA), Product Cards and Dynamic Destination featuring a tutorial-style video. The shopping campaign was highly successful in driving users to Wonderskin's in-app Product Landing Page, driving a 46% increase in ROAS, 33% more efficient Cost Per Complete Payment and a 21% higher complete payment rate for the brand.

Lead Generation

Nina Ricci

Nina Ricci leveraged Lead Generation to invite users in Spain to request a free sample of the new fragrance directly from TikTok. The In-Feed Ad featured a popular Spanish creator unboxing the fragrance for a real sense of authenticity. Nina Ricci saw a 41.8% conversion rate and an 83% reduction in cost per lead vs. previous campaigns.

Collection Ads

Rebag

Rebag used Collection Ads to reach new U.S. customers and drive sales on TikTok. Through use of a "hero" video with product cards and an instantly-loading storefront, Rebag was able to shorten the purchase journey and allow consumers to shop personalized product recommendations. The campaign drove a 13% increase in click-through rate, 391% increase in product page view rate, and an 8% reduction in cost per add-to-cart.

Spread the holiday cheer and set up your holiday campaign on TikTok Ads Manager

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Make the holidays count with easy-to-activate solutions that reach shoppers on TikTok

Check off your marketing wish list with this simple activation guide.

Holiday trends

Holiday shopping is happening now

TikTok trends inspire new holiday traditions

TikTok is the new holiday search engine