Die TikTok Ad Awards 2023 | DACH Shortlisten

Following a lengthy judging process by our DACH jury, consisting of senior leaders and specialists from across the industry, we're very excited to announce the final DACH shortlists competing to be recognised as the very best of the best. Read on to find out who's smashing it on the platform and is in the running to be crowned the G.O.A.T. (that's 'Greatest of All Time'...) of TikTok ads!

Greatest Creative

This award celebrates the brands and agencies that dared to push the boundaries of creativity with TikTok ads that felt truly native and custom to the platform.

And the Greatest Creative shortlist is:

• ALDI Nord, #GuteBeatsFürAlle

Credits: Accenture Song (Creative) + PHD (Media)

• ALDI Nord x Ski Aggu, Wintertraum

Credits: Accenture Song (Creative) + PHD (Media)

• Ford Deutschland, Ford GT

Credits: ODALINE + Justaddsugar (Creative + Media)

• Kaufland, Spar-Raps

Credits: DEPARTD (Creative)

• Kleinanzeigen, Rebranding

Credits: Gen-Up (Creative + Media)

• Nikon, Mystery Box Challenge

Credits: charles & charlotte + ODALINE (Creative)

• ProSieben, Cabybara

Credits: Seven.One Entertainment (Creative + Media)

• REWE, Der REWE Admin

Credits: Justaddsugar (Creative + Media)

• Ricola, Murmeli

Credits: Yours Truly (Creative + Media)

• Spotify, Spotify EQUAL

Credits: DEPARTD (Creative)

Greatest Performance

This category celebrates the measurable impact of paid TikTok campaigns, highlighting the brands that harnessed TikTok to smash their lower-funnel objectives.

And the Greatest Performance shortlist is:

• DUNKIN Switzerland, DUNKIN Watch project

Credits: AnW Studios (Creative & Media)

• ERGO, Zahnzusatzversicherung

Credits: xevio (Creative)

• freenet, freenet FUNK App

Credits: Pro & Me (Creative)

• Live Nation, Blue Man Group

Credits: NYBA (Media)

• Original Wagner, Original Wagner

Credits: Heimat + DEPARTD (Creative) + Path (Media)

• refurbed, VSA Retargeting

Credits: refurbed Marketplace

• RTL+, Doctor's Diary

Credits: RTL Deutschland

• Schweiz Tourismus, Grand Train Tour of Switzerland

Credits: Wirz Group (Creative)

• SunExpress, SunExpress

Credits: Territory Media (Media)

• Thalia, #BookClub

Greatest Small Business

A brand new category this year, Greatest Small Business celebrates the brands with fewer than 50 employees that leveraged TikTok ads to achieve their campaign goals and drive real-world results.

And the Greatest Small Business shortlist is:

• Krebsliga Zürich, Ja nicht rot werden

Credits: Kingfluencers (Creative)

• Spacies, Spacies

Credits: barkerz (Creative + Media)

• System Akvile, Akvile AI App

Greatest TikTok DACH

All nominees across categories will be automatically considered for the overall top prize of Greatest TikTok. Greatest TikTok is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its lower-funnel objectives and proved campaign effectiveness. We’re looking for the campaign that really tapped into TikTok's community, creativity and trends to inspire joy and create a cultural moment.

We can't wait for the awards ceremony on 8th November in Berlin, where our top-class DACH jury will crown the winners of the TikTok Ad Awards 2023.

Congratulations and good luck to the shortlisted entries! See you in Berlin!