TikTok World: Gaming & Entertainment Solutions

TikTok is an entertainment hub where audiences connect and fandoms flourish. The TikTok community engages in an endless cycle of content discovery, co-creation and sharing which can deepen the emotional impact of content. To help entertainment and gaming brands tap into this opportunity, we're excited to introduce advertising solutions specifically designed for marketers in these industries to reach audiences, grow fanbases and convert customers.

Introducing Showtimes on TikTok, a native solution for movie studios

Showtimes on TikTok is a new Instant Page template optimized to drive movie-going intent and consideration from TikTok, directly connecting movie-goers to your ticketing partners to make purchases.

Showtimes comes to life in three ways:

• Seamless User Experience: Ultra-fast load times and native in-app experience drive increased page views and dwell times on your Showtimes landing page.

• Increased Showtime Lookups: Make it easy for more users to select showtimes and click out to your ticketing partners.

• Continuous Optimization: Richer onsite signal density enables your ad to optimize for movie-goers and improve cost-per-acquisition and overall performance.

Users can learn and interact through the following key features:

• Showcase a movie trailer: Promote your latest film by showcasing your full trailer to generate interest and create excitement around its release.

• Generate showtimes: Automatically generate showtimes and theater information based on user location.

• Connect to ticketing partners: Send users to your ticketing partner(s) to complete their ticket purchase. Enabled partners include AMC, Atom Tickets, Fandango, MovieTickets.com and Regal.

👉 Learn more about how TikTok is reinventing entertainment marketing.

Solutions to reach TikTok's avid community of gamers

More than half of TikTok users watch gaming content daily,¹ making it the ideal environment for gaming studios to reach interested audiences. To support the needs of game companies, we offer a suite of tools and services for campaign planning, gamer targeting, app installation, performance optimization and reporting throughout the game marketing lifecycle.

1. App Profile Page: Designed to improve delivery performance in iOS 14+ dedicated campaigns, App Profile Page boosts mobile game installations with a focused delivery model and more onsite signals. The native Instant Page for gaming app promotion gathers promoted app information automatically, and adds an in-app download button for seamless conversion.

2. Gaming interest targeting: Our in-depth targeting capabilities allow your ads to reach users interested in specific game names, genres, gaming platforms, themes and more.

👉 See how gaming and entertainment companies are finding success on TikTok.

Availability

• TikTok Showtimes is currently available to allowlisted movie studios in the United States. To get started, reach out to your sales rep or contact us.

• App Profile Page and Gaming interest targeting are available to gaming advertisers in all markets.