TikTok World: Native Lead Generation

TikTok is a place where businesses of all sizes can connect with audiences, grow their customer base and drive revenue. Last year, we introduced Lead Generation, our native solution to help businesses reach customers and drive conversion with ease. TikTok's Lead Generation enables you to effectively acquire new and high-quality leads from users that are interested in your product or service, and we're continuously updating features to connect with the right customers more efficiently.

Lead Generation brings a host of benefits for businesses to connect with customers:

• Unique reach: TikTok has an unduplicated base of users when compared to other prevalent apps, allowing your business to reach new users that can't be found elsewhere.

• Seamless native lead capture: Eye-catching ads attract prospects, while the fast-loading Instant Form with pre-filled information accelerates the process.

• Capture quality leads: Businesses can leverage TikTok's understanding of user intent to reach interested users most likely to convert.

• Customizable to your business objectives: Advertisers can now choose between classic and advanced form templates, and use personalized message designs tailored to your business needs.

• Integrate with CRM: Leads can be synced directly with your CRM for immediate activation or downloaded manually. CRM Solutions available today include WebHooks API, Zapier, and Leadsbridge with more direct integrations coming soon.

What's new?

Since introducing Lead Generation, we've updated Instant Form features and capabilities. Forms are now more customizable than ever, with Classic and Advanced options to suit every business. Questions can be delivered conditionally with logic setting, allowing you to surface specific questions to users based on how they answered previous questions. Our new carousel component allows you to highlight specific messaging and add a slideshow of up to five images.

We're also making continuous improvements to the way leads are qualified. Lead Generation Quality Optimization is the ultimate solution for improving lead quality and lowering cost-per-qualified-lead. With Lead Quality Optimization, the volume of qualified leads is increased, and cost-per-lead performance is optimized to maximize the return on your ad investment. We currently have two postback solutions available, Zapier and API.

If you're interested in testing Lead Generation Quality Optimization, please contact your sales representative for more information.