Daraz
Owning the Shopping moment in Ramadan through a full funnel approach
The Objective
Daraz, a multi-category e-commerce platform, wanted to not only raise brand awareness but also drive sales for its fashion, beauty, grocery and home shopping lines in an extremely busy Ramadan sales season. To instigate these key results, Daraz adopted TikTok’s full funnel approach leveraging key content creators and a suite of premium ad solutions; ensuring not only that the brand established relevance within the community of Pakistani shoppers throughout the celebration but also drive significant return on investment.
The Solution
Daraz drove consideration by launching App Installs and App Conversions campaigns in parallel. To ensure relevance, this was done through leveraging TikTok Native content created by Daraz's in-house creative team, maintaining strong relevance to the overall Ramadan concept and leading to an increase in Daraz's user base.
The Results
Daraz leveraged the existing user base and new ones acquired throughout the campaign to drive lower funnel action via In-Feed ads, Automatic Placement, and full funnel strategy ultimately optimizing for the lowest Cost per Order, as well as the total number of orders.
TikTok has become a trusted partner for our brand as we look for new and creative ways to innovate and drive our business goals. The creativity, authenticity, and inclusivity of the TikTok community are very unique. Our Ramadan Shopping campaign delivered on all of our key business goals, and in turn, produced a significant and positive impact on sales. We look forward to finding new ways to be impactful on a platform as engaging as TikTok
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