Aim'n

The Objective

Athleisure and activewear brand Aim'n wanted to reach new audiences and generate sales via its e-commerce shop for their new product collection, so they came to TikTok to run an innovative campaign. 

The Solution

Aim'n used TikTok in their media mix as an always-on performance channel to nurture their account. 

For this specific product launch, they ran In-Feed Ads and a broad targeting prospective campaign that utilised a creative testing strategy. Aim'n ran at least five creatives per ad group and studied the cost per acquisition, cost per click and the number of clicks to understand when to optimise the creatives. 

Parallel to the performance strategy, Aim'n has a solid organic TikTok strategy where they engage their community by showing behind the scenes of product shoots, which gives their audience a sense of belonging to their brand.

The Results

Aimn's goal to launch their new product collection using TikTok Ads was successful in driving sales and performance, achieving a 556% return on ad spend, a 55.7% increase in conversion rate compared to the previous month and a 21.02% decrease in cost per purchase compared to the previous month. 

The importance of creative testing as well as utilising the account nurture strategy has been the recipe for Aim'n to drive lower funnel performance on TikTok.