$100.00
Get up to $100.00 ads credit for new account!
Find out how
Advertise on TikTok
Products
Resources

Get started
Home
Get inspiration
Case studies
Success stories

BetterHelp

Reducing costs per sign-up by using Spark Ads and TikTok Creator Marketplace

bh banner bhlogo

The Objective

BetterHelp is an online portal that provides direct-to-consumer access to mental health services such as online counseling and therapy services. They offer affordable, private, and professional counseling through text, chat, phone and video options. The BetterHelp team was looking to lower their cost per sign-up and increase user sign-ups on their website. BetterHelp previously ran campaigns that were not delivering strong performance on their cost per sign-up. They were measuring performance at a higher level and saw an opportunity to improve their cost per sign-up through TikTok's branded solutions.


The Solution

BetterHelp used TikTok's best practices and leaned on creators from TikTok’s Creator Marketplace to develop authentic creatives for their campaign. They launched Spark Ads, a native ad format that enabled them to leverage organic creator posts, and ran a Consideration Traffic Campaign to reach 18+ year old users on TikTok.

The Results

BetterHelp reduced their cost per sign-up by 75% by activating user-generated content as Spark Ads. The BetterHelp team understands that "Don't make ads, make TikToks" brings them better performance and results. They are consistently looking for new opportunities with creators to create Spark Ads on TikTok.

Ready for results?

Start advertising on TikTok today.

Connect now
SMB SignUp
Company
About TikTok ByteDance.com TikTok.com TikTok Affiliates TikTok Careers TikTok for Good Safety
Products & services
Ads Manager Business Center Creator Marketplace Creative Exchange Creative Center Marketing Partners TikTok Shop
Solutions
Advertising solutions Creative solutions Commerce solutions Measurement solutions
Support
Business Help Center Contact us
Resources
TikTok Academy TikTok Insights TikTok for Developers TikTok API for Business
© 2023 TikTok for Business
Terms & policies Privacy

Spark creativity

Limited Period Offer: Spend $100, Get $100 | Spend $500, Get $500 | Spend $1500, Get $1500 + 1-to-1 Expert Support

Terms & Conditions:
  1. To activate this offer, launch your TikTok ad campaign and spend according to the above mentioned tiers within 30 days from registration. Based on your advertising spend, only one of the offer tiers will be applied to your account and you can not use the free credits to avail the next tier.
  2. New registered advertisers are eligible for the offer if they fulfill the following criteria:
    1. The registered advertisers have a self-serve SMB account
    2. The new advertising account is not an Agency/Business Center created account or a TikTok Shop account
    3. Only one new advertising account under one new TikTok For Business account is eligible for this offer.
    4. Multiple advertising accounts under one TikTok For Business account, or a TikTok For Business account with an existing active advertising account are not eligible for this offer.
  3. Provided all eligibility checks are met, credit will be applied to your TikTok For Business account within 7 days - after you cross the highest spend threshold or after the spend accumulation period of 30 days.
  4. If the advertising credit is not fully utilized, it shall automatically expire by 2023/12/31.
  5. You can avail onboarding support after you setup your payment profile and get your account approved.
  6. This offer is contingent upon the advertising account being in compliance with all TikTok advertising policies and general TikTok Coupon Terms.
Get Started
Got it