Clean Skincare
To grow their followers, Clean Skincare embraced Promote, TikTok's easy, in-app advertising tool.
The objective
Building a following for smarter skincare
Clean Skincare's mission is to help people make intelligent decisions and discover the most effective skincare products. Their Clean Skincare Quiz uses science, data, and proven results to connect consumers with the cleansers, moisturizers, creams, and serums that are just right for their skin and their goals. They recognized TikTok as an opportunity to connect with their target audience with videos that both entertain and educate.Soon after they launched their account, they saw that the web traffic from TikTok had a lower bounce rate, by far, than all other traffic sources. With that important metric in mind, they focused their efforts on building their follower base.
The solution
Promoting and testing their way to follower growth
To grow their followers, Clean Skincare embraced Promote, TikTok's easy, in-app advertising tool. Their team moves fast, and Promote does too. When Clean Skincare sees a high-performing organic post, Promote lets them boost it with just a few taps, anytime and anywhere, so they never miss out on the latest trends or opportunities to grow their followers.Their mission is rooted in science and data and so is their approach to marketing, and Promote gives them actionable metrics, fast. Their Promote orders go live in minutes, and within hours they have data to make informed decisions about what to do with that content in the future.
The results
Delivering actionable metrics they can build on
Growing their followers was Clean Skincare's top priority on TikTok, and Promote delivered. Within less than a year on the platform, they grew their followers to over 86,000 (and counting). Promote contributed to that growth in a big way; it brought them 5,302 of those followers, 46,351 additional video views, and 1,944 visits to their website.Clean Skincare co-founder Dev Kirk says, "Promote is something you can do super quick, on the go, and you're able to track your results a lot easier. And it's really easy to stick to a budget."
What prompted us to use Promote? It was very much the speed and ease. The primary objective for us is follower growth, and we're able to track that really quickly with Promote.
