Creative Factory

The objective

Showcasing its artwork to a wider audience, getting new leads and pushing sales

Creative Factory is based in Malaysia and makes customised digital oil paintings – often created from a collage of different photographs – a unique approach that its customers love. Their business concept is to make beautiful, unique artwork that can be enjoyed by people who want the luxury of a traditional portrait painting at an affordable price.

Creative Factory regularly posted unboxing video content on their blog; however, the brand wanted to showcase its artwork to a wider audience, get new leads and push sales and through WhatsApp, so it looked to TikTok as the most fitting choice to spread the word.

Potential customers contact Creative Factory directly via WhatsApp messaging with their requests. Now these new customers would be able to see the tears of joy that the beautiful artwork brought as family portraits were unwrapped for the first time – content perfect for the TikTok community to share and become inspired to click on WhatsApp messaging and make their own artwork requests.

The solution

Leveraging on TikTok Instant Page and Spark Ads

TikTok's lightning-fast Instant Page and in-feed Spark Ads were the perfect solution and Creative Factory used these features by creating video stories that grabbed users' attention whilst also showing off the quality and affordability of the paintings. Creative Factory also loved the ease of placing ads, and TikTok's fully customisable Instant Page suited its product well, where mobile-friendly, lightning fast videos could be featured in the audience's in-feed. The unboxing videos shone a spotlight on people's reactions when they unwrapped paintings of their families and friends – just the kind of content that the TikTok community loves to share.

The result

Went viral, reshared by the TikTok community and viewed many times over

Creative Factory's emotional unboxing videos were a TikTok hit! The strong video storylines – such as seeing a father's tears on receiving a painting gifted by his son at Chinese New Year – went viral, reshared by the TikTok community and viewed many times over.This positive response was shown with more than 2.1K button clicks, a CVR of over 47%, a CTR of 1.5% – and, best of all, enquiries for new artwork commissions have continued to pour in.

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